What do THEY see?

Photo by Mike Kotsch on Unsplash

As a business owner, hopefully we all have an idea of our brand and how we want to be perceived. (If you don't reach out to me- I have a great class for that.) But, assuming that you know who you are in business and have a brand - let's talk about how others see us.

Recently I saw a business owner who was being "talked up" in her industry space as an expert. Of course, when we hear of someone who has an offering that we may be interested in - we are going to do a little online snooping to check them out. And that is just what I did. I visited her Facebook business page, her website and her Instagram. What I saw was a bit surprising. I am not going to call anyone out - because we all can learn from this - myself included.  I will share with you some of the elements of my surprise: lots of inspiration no real execution, less than stellar visuals, no real social proof, pictures that were seriously lacking spark and that created doubt.

Even if we have a brand my question to all of us is this, can others look at our social output (FB, IG, etc.) and come to the brand conclusion that matches our brand intent?  If not we need to pump the brakes. We should be able to tell who the business is, what it does, who it serves, and some idea of the work output. If your social media channels are only showing what inspires you - how do I know that you can translate that into actual designs or a finished product? If I only see "shares" of other people's work - how do I know that you can deliver the same thing? We may be inspired by and like some of the same elements, but I am online searching YOUR social media to see if you can deliver the product or service that you are selling.....and I want you to "show me the goods." (I am saying that in my best Jerry McGuire voice changing out money for goods...gotta keep it a little lighthearted!)

Step back. Go take a fresh look at your social media - ask a trusted friend to look for you. If what you are putting out in the world is not your BEST work, your BEST pictures and the BEST representation of what you have to offer - pivot - change it - remove the less than.....and help others see your business the way you want them to. 

Stuck or need help - check out the Build A Better Bio course which can help you really define who you are and how you want others to view you.