Take control of your business, finances, and future in Designers’ Inner Circle.

This 12-month group coaching experience turns your early success into lasting momentum. You’ll create a solid financial and structural foundation for your business’s most profitable future — and your most fulfilling life.

The stronger your early foundation, the farther you & your business can go.

You’ve seen the signs of early success, but your vision for your business (and for your life) is so much bigger. You want to…

  • Pay yourself what you deserve

  • Work with only your favorite clients and projects

  • Grow your design team or rent a studio space

  • Feel confident in pricing and financial decisions

  • Make tax season feel peaceful(!)

In Designers’ Inner Circle, you’ll learn to see your business in a whole new way — one that empowers your wisest, most aligned decisions and sets you up for long-term success.

“SUSTAINABLE GROWTH & STREAMLINED OPERATIONS”

“Becoming a member of The Designers’ Inner Circle has enabled me to first understand the Profit First method, allowing me to grow my business sustainably, and second, streamline business operations so I can focus more on the design aspect I’m passionate about. I couldn’t be more grateful for the coaching and community.”

Sarah Walker, Owner of Nuance Interior Design Showroom

Your business won’t be the same after a year in Designers’ Inner Circle — and neither will you.

1. Understand Your Financials

You’ll build a foundation of financial awareness, one that feels like turning the lights on in your business.

2. Assess Where Time & Profit are Lost

You’ll learn how to assess your financials to discover where you can regain time and profits right away.

3. Make a Custom-to-You Financial Plan

You’ll create a custom financial plan (with pricing) that fits your vision for your business and life.

4. Align Your Time & Team

You’ll have clear steps for aligning your team with your plan, updating systems, and removing bottlenecks.

5. Grow Your CEO Leadership Skills

You’ll develop skills in leadership, management, and growth to become the CEO you know you can be.

6. Support on Topics Large & Small

You’ll enjoy the support of Michele, the Scarlet Thread team, and fellow members as you work toward your goals.

“NO QUESTION IS OFF LIMITS”

“Michele meets you where you are and continues to help you strategize where you want to go. No question is off limits in her program, and it’s been instrumental to my business growth.”

Sarah, Interior Designer

What’s inside Designers’ Inner Circle?

Monthly Group Coaching Call & Quarterly Masterminds

$6,000 value

Dive into specific topics (e.g. pricing, margins, hiring, etc.) and get focused attention on your own business questions. All to cement learning, push through challenges, and build your strongest foundation.

Exclusive Private Community with 24/7 Support

$1,250 value

Enjoy 24/7 support, networking opportunities with like-minded professionals, and all of Scarlet Thread's templates and resources. It's your ultimate hub for connection, collaboration, and success.

Online Education Library with 7 Focused Courses

$9,000 value

You’ll be guided through our complete curriculum at a gentle, supported pace, from courses on profit and pricing to streamlining your processes. It will change the way you see your business, and the way you run it.

VIP Access to All Coaching Intensives

$7,180 value

Get complimentary virtual admission to all 4 of our focused, 8-week intensives held throughout the year. You’ll go deeper into topics ranging from financial management to pricing — and you’ll implement.

Join Designers’ Inner Circle for the knowledge, skills, and accountability you need to build the design studio — and life — you’ve always wanted.

All for $997 per month

Schedule a Consultation »

Led by business coach, guide, and industry mentor, Michele Williams.

“Designers’ Inner Circle is different from other group coaching programs. It’s not surface-level. You won’t get lost in a crowd. It’s not for all creatives.

This 12-month program is for interior designers and workroom professionals who have seen success, who envision leading their business for another 5-10 years, and who know that their great instincts and intelligence can only get them so far.

At this point in your journey, you’re ready to fill the gaps in your knowledge — especially the financial ones — and create a foundation that supports the business and life you want to lead.

To put it simply, a strong foundation comes first. Then, you build on it. Designers’ Inner Circle helps you do both.”

Is Designers’ Inner Circle right for you?

This is for you, if…

  • You want to better understand how your business operates

  • You’re eager to make impactful changes

  • You want confidence making decisions

  • You want to control your financials

  • You want to get back more time

  • You’re seeking to balance work and family life

This is NOT for you, if…

  • You don’t see yourself as a business owner

  • You want someone to do it for you

  • You’re not open to change

  • You want overnight success

  • You don’t value personal growth

  • You believe in competition over community

If you’re ready for powerful, aligned change that impacts every corner of your business, Designers’ Inner Circle was made for you.

Schedule a Consultation »

“THE BEST FEELING”

“The confidence and peace of mind that come with my company’s financial security is the best feeling. With Michele, I know I have someone alongside me to meet my goals and adjust as needed.”

– Lauren Davenport, Interior Designer

FAQs

  • You’ll have access to all 7 of Michele’s signature courses: Build a Solid Foundation (18 modules), Create With Intent (19 modules), Ignite Your Process (6 modules), Align Your Team (5 modules), Master Your Profit® (6 modules), Pricing Without Emotion® (19 modules), and Understanding Your Financials® (9 modules).

  • Monthly group coaching calls, recorded courses, and 8-week intensives are all led by Michele. During calls, there is always time to ask her your specific questions or within the community support channel.

  • In addition to group coaching calls, we recommend committing 1-2 hours per week to working on your business, watching course modules, and/or taking action on your learnings.

  • Our members often come to us feeling the need to take immediate action in their businesses. To support quick action, we offer admission on a rolling basis for candidates who are a good fit.

  • Members are admitted after an application and initial consultation phone call to ensure the best fit with our program and the group members inside. We’re committed to ensuring everyone thrives and has the best experience. If we think the program isn’t quite right for you, we’ll tell you.

  • You can submit your application here. We look forward to reviewing it and getting to know you!

Not sure if Designers’ Inner Circle is right for you?

Schedule a Consultation »

The business coach designers trust for numbers-driven strategy and long-term, sustainable growth.

Working with Michele Williams is like getting a financial analyst, business partner, life coach, and friend-in-your-corner all at once. Her diverse yet deep background includes 10 years in financial software development, the launch of her own soft furnishings workroom, and 15+ years coaching thousands of designers to profitability.

Dive into Michele’s expertise.

On the Blog »

On the Podcast »

On the House »

Join our email community of designers and workroom owners taking control of their financial futures.

Receive by-email coaching 2x per month, lovingly crafted by Michele. You’ll learn how to overcome challenges, step into leadership, and create a business that profits your bank account and real life alike.

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