WELCOME TO
THE PROFIT IS A CHOICE PODCAST
Owning every choice in your business is not for the faint of heart. Twice a month, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.
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Hi There!
I'm Michele, the Owner and Founder of Scarlet Thread Consulting. Before diving into business coaching, I spent over a decade running my own design business. I know firsthand the stomach-churning feeling of not having enough money to pay taxes or even yourself.
That experience was a wake-up call. I realized that simply trying to "make more money" and "sign more clients" wasn't the path to profitability. Instead, I focused on restructuring my pricing, improving time management, and creating a solid financial plan.
For the past ten years, I've been helping interior designers understand, manage, and optimize their finances. My goal is to make their businesses work for them, not the other way around.
On the podcast today is Hilaire Martin, founder of Raleigh Workup—a space created for interior design entrepreneurs and creatives to turn ideas into action. It’s a community built on genuine support, shared wisdom, and meaningful connection, where beautiful ideas are given the space to grow and flourish.
In today’s conversation, we’re talking about the importance of community, the reality of feeling alone in business, and what it looks like to be vulnerable enough to take the next step. This is a thoughtful and encouraging episode for anyone building a creative business and looking for connection along the way.