WELCOME TO

THE PROFIT IS A CHOICE PODCAST

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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The Scarltet Thread Blog

Hi There!

I'm Michele, the Owner and Founder of Scarlet Thread Consulting. Before diving into business coaching, I spent over a decade running my own design business. I know firsthand the stomach-churning feeling of not having enough money to pay taxes or even yourself.

That experience was a wake-up call. I realized that simply trying to "make more money" and "sign more clients" wasn't the path to profitability. Instead, I focused on restructuring my pricing, improving time management, and creating a solid financial plan.

For the past ten years, I've been helping interior designers understand, manage, and optimize their finances. My goal is to make their businesses work for them, not the other way around.