PROGRAMS, COURSES & 1:1 ADVISING
Step out of uncertainty and into clear, confident, data-backed decision-making for your studio, workroom, or firm.
If you’re like most designers we meet, you’re tired of second-guessing every decision you make.
Should you increase your pricing or markups?
Do you have the cash flow to hire?
Could your processes be more efficient?
Can you afford to turn down non-ideal projects and wait for better ones?
How can you finance more time off for yourself?
Through our courses, programs, and 1:1 coaching, you’ll get more than the answers to your questions. You’ll get the skills and support for making clear, informed decisions across your entire business.
What stage is your business in now?
Our services — crafted over 15+ years of working hands-on with interior designers, design-build firms, and workroom owners — are tailored to meet your unique challenges and goals.
Early Success
“I’ve started a business with decent revenue. Now I need to learn how to really run it.”
Growing Strong
“My business generates great revenue, but I’m not sure it’s profitable or sustainable.”
Established & Mature
“I’ve built a solid 7-figure business, but it feels heavier than ever to manage.”
EARLY SUCCESS
The Designers’ Inner Circle
The Designers’ Inner Circle is a group coaching experience that supports you through the early stages of your business. At this stage, you’re likely experiencing:
Inconsistent or recently growing revenue
Relying heavily on instinct and trial-and-error
Limited understanding of financials
Overwhelmed by competing advice or comparison
In Designers’ Inner Circle, you’ll learn everything they didn’t teach in Design School — how your financials operate, how to lead a team, and above all, how to build a profitable business and future.
“KEY IN TAKING MY BUSINESS TO THE NEXT LEVEL”
“Michele pushes me in all the right ways and never makes me feel like I cannot do it. She has been key in taking my business to the next level.”
Brenda Thompson, Interior Designer
GROWING STRONG
CFO2GO and Strategy2GO
At this stage in your business, you’re experiencing:
• Consistent revenue and active projects
• The desire to hire or better manage your team
• Increasing complexity with your operations
• Decision-making that lacks financial clarity
• Uncertainty around profits
We have two offerings designed to bring clarity to the area of your business where you need it most:
“ABLE TO STRATEGICALLY PLAN OUR GROWTH”
“Working with Michele gave us the knowledge to truly understand the numbers behind our business. We are now able to plan our growth strategically, year after year.”
Virginia Toledo, Interior Designer
ESTABLISHED & MATURE
1:1 Business Advisory
As a 7-figure business owner, you have consistent revenue, an active pipeline, and a team who keeps it all moving. But even though you’ve seen success, managing the business and growing it to the next level are more difficult than before:
You’re still wearing a lot of hats
High-stakes decisions feel uncertain
Your foundation (process, team, profits) shake as your team and project load increase
Your overhead climbs but profits don’t keep up
Your growth has stalled out
Your personal life… wait, what personal life?
What you really need is an experienced partner who can guide you toward stabilizing a business of this size while helping you build your next chapter with mental, physical, and financial peace.
“MADE ME A BETTER BUSINESS OWNER”
“The 5-year strategic plan I created in 2021 was reviewed last week, and I was gobsmacked at our results compared to the plan. Michele’s coaching voice has been in my ear the whole time — through the plan, pricing tools, Profit First approach, and her specialized advice. The confidence she instilled has made me a better business owner and, in turn, better at helping my clients get what they want. It has been a thrill to put her tools, strategies, and wisdom into action.”
Jenni Egger, Jenni Egger Designs
Not sure which option is right for you?
Schedule a Consultation »
The business coach designers trust for numbers-driven strategy and long-term, sustainable growth.
Working with Michele Williams is like getting a financial analyst, business partner, life coach, and friend-in-your-corner all at once. Her diverse yet deep background includes 10 years in financial software development, the launch of her own soft furnishings workroom, and 15+ years coaching thousands of designers to profitability.
Dive into Michele’s expertise.
Join our email community of designers and workroom owners taking control of their financial futures.
Receive by-email coaching 2x per month, lovingly crafted by Michele. You’ll learn how to overcome challenges, step into leadership, and create a business that profits your bank account and real life alike.
