IMG_6202 recrop.jpg

Michele Williams

Hello! I'm Michele, founder of Scarlet Thread Consulting, former soft treatment fabricator, and wife / mom always. I could tell you that I have a B.S. in Business Administration, but I'm just as proud of the diploma in Christian Life Coaching I earned through Light University.  Additionally, I am one of the few certified Profit First coaches in the United States.

My Beginnings

You see, I wasn't always a coach for home professionals. I wasn't even in the home industry. I began my career in financial software development with Management Science America and Dun & Bradstreet Software. (Sounds a little boring, right? Yet this experience helped my tech, testing, and organizational skills truly blossom.) 


My Career Change

I opened my soft furnishings company, The Scarlet Thread, in 2000. It was a welcome change of pace full of new challenges like...

  • How much should I be charging for my work?
  • Why am I second-guessing my decisions ALL. THE. TIME?
  • How much money should I spend on advertising? And where are the best places to market my service?
  • Should I join a networking group? And if so, which one?
  • How do I handle difficult clients and stand up for myself and my work in a poised, professional way?

Thank goodness, I learned the answers to each of these questions, but I saw many of my colleagues struggling. Their talent with textiles and furnishings was being suffocated by the overwhelming demands of running-and attempting to grow-a business. I started offering advice and helpful tips where I could without seeming pushy, and before I knew it, the next chapter of my career began.

In 2009, I began teaching business classes with an emphasis on good business practices and pricing custom work. I was an instructor at the Custom Home Furnishings Academy in North Carolina as well as at trade shows across the United States. I also formed a management company with several colleagues to manage and support the daily operations of the Custom Home Furnishings Academy.  

You might say I was getting serious about this whole business advice thing. 

Over the years I have been asked to consult and coach businesses on how to move to the next level. I get a lot of questions like, "What do I do next?"

After four years of teaching concepts to entrepreneurs regarding their business practices, mission and pricing, I really wanted an opportunity to walk beside some of these business owners to personally coach and cheer them on as they moved toward their goals. In 2013, I  began offering coaching for women in business.

I served as Communications Director and Editor-in-Chief of the Drapery and Design Professional magazine from 2009-2012 and today I'm a proud member of the Design CollectiveDesigners Workroom Council and the Window Coverings Association of America, where I served as President of the national organization.  

In addition to coaching, running workshops, and providing online training, I also offer educational seminars and presentations on a variety of business topics around the country.