Pricing Without Emotion®, The 8-Week Coaching Program
For interior designers, workrooms, and all creative professionals who are ready to price their services and products with confidence backed by numbers, not guesswork, not comparison, and certainly not emotion.
Going from undervalued and second-guessing every quote to feeling confident in the price you set isn't a someday dream, it's a future you can build in 8 weeks.
Introducing the Pricing Without Emotion® 8-Week Coaching Program
Are your prices right? What's she charging? Are you making any money? What's left over for you? Every designer we've ever met has asked these questions at some point, and they don't have to live in your head anymore.
The Pricing Without Emotion® method teaches you to price with clarity and confidence, backed by numbers rather than wishes or (exhausting) comparison. Over 1,000 design pros have used it to finally charge what they're worth.
Group coaching runs October 8th – November 19th, with 4 live calls alongside Michele and your fellow designers and business owners.
Is this the next step your business has been waiting for?
"There is no better investment in your business than learning how to make the money you deserve. Michele's course was wonderfully organized and made it easy to understand where I need to be pricing my time and products, even as someone who is not great with business lingo or numbers. The worksheets and spreadsheets helped me plug in my own numbers and clearly see where I was and where I wanted to be. After taking this course, I feel so much more confident in what I charge because I know I am making what I am worth."
— Lilye Lavender, Lavena Luxe Interiors
Registration is open.
Say goodbye to last-minute discounts and hello to a structured pricing system that puts you back in control. Over 8 weeks together, you'll learn:
How to analyze your current pricing structure
How to know if your rates are correct
How to remove the emotion from pricing
How to stop offering "emotional discounts"
How to match your pricing with your revenue goals
How to charge what your products and services are worth
How to use pricing to scale with ease and intention
With the right pricing in place, your confidence will soar and you'll be free to focus on serving the right clients (not bargain-hunters) without batting an eye.
During the 8-week program, you'll have access to:
4 Group Calls with Michele
$2,500 value
To ask your questions and learn alongside other.
Private Community Engagement
$900 value
With other designers and window treatment professionals.
Over 19 Pre-Recorded Pricing Without Emotion® Modules
$1,795 value
With guided workbook sessions.
Your Price: $1,795
This isn't your typical coaching program and Michele isn't your typical coach.
Designing and creating custom pieces requires creativity and emotion. Your pricing doesn't have to.
Pricing is both an art and a science. Yes, it's rooted in math but it also reflects your time, your expertise, and the value you deliver. The real question is: how do you put a number on that and know it's right?
That's exactly what the Pricing Without Emotion® method is built to do. Here's what you can expect:
No stale templates
Interactive group sessions led by Michele not just a screen
25+ years of industry experience
Accountability and encouragement, every step of the way
1,000+ program graduates who've done this before you
Pricing often feels emotional. It doesn't have to be. In 8 weeks, you'll go from underpaid to value-driven, with a pricing strategy you can stand behind.
Kickoff Call / October 8th
Our first meeting together as a group! We will come together, review expectations, and review milestones for the next 8 weeks.
Coaching Call + Live Q&A / October 22nd
Each week you will be expected to complete a portion of the online learning. This is one of 2 live Q&A calls for any questions you may have.
Coaching Call + Live Q&A / November 5th
Each week you will be expected to complete a portion of the online learning. This is one of 2 live Q&A calls for any questions you may have.
Wrap Up Call / November 19th
At this point, you will have created a new pricing strategy for your business and graduated from the Pricing Without Emotion® program!
Our 8-Week Schedule
FAQs
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Although you won’t have access to Michele 1:1, you will be spending time with her throughout the 8-weeks via your 4 live Q&A sessions. Michele will be available to answer any questions you may have or work through any roadblocks you may be facing.
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During the 8-week program, we require a minimum of 12 hours to commit to the program. This will give you enough time to complete the online education and attend all 4 live calls with Michele.
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If you are an interior designer, window treatment, or showroom business owner that does not understand the details of how your pricing has been established, are not sure if you are making money on each product, hasn’t seen a significant increase in profit, or wants to achieve a new revenue goal, this course is for you. You can be new to business or have been in business 30 years. It is never too early or late to learn good pricing strategies.
The business coach designers trust for numbers-driven strategy and long-term, sustainable growth.
Working with Michele Williams is like getting a financial analyst, business partner, life coach, and friend-in-your-corner all at once. Her diverse yet deep background includes 10 years in financial software development, the launch of her own soft furnishings workroom, and 15+ years coaching thousands of designers to profitability.
Dive into Michele’s expertise.