September 10-11, 2025 in Atlanta, GA

Strategic Planning Event

Work and Think Like a CEO

We’re redefining what it means to build a thriving design business. With intention, clarity, and strategy. This immersive experience is your chance to step away from the daily grind and refocus on what matters most: your vision, your profit, and your future.

Led by Michele Williams of Scarlet Thread Consulting, this event brings together ambitious interior designers for strategic planning, expert guidance, and genuine connection. Whether you’re scaling, restructuring, or simply ready to lead with more confidence, this event is designed to meet you where you are and move you forward.

In just two days, we’ll tackle every core part of your business, financials, marketing, and operations, so you leave with a focused, actionable strategy that supports real growth.

Set the Foundation

Get clear on where your business stands—financially, operationally, and personally—so you can build a strategy that fits your vision.

Build the Plan

With guided support, map out your next year. We’ll focus on pricing, marketing priorities, and streamlining your systems.

Commit + Execute

Leave with a complete strategy, a clear path forward, and the confidence to lead your business with purpose

Meet Your 2025 Speakers

Led by Michele Williams of Scarlet Thread Consulting, with a breakout session from Courtney Bramlett owner of The Good Sower marketing agency, you’ll gain insight into strategy, marketing, and real-world leadership.

Expect honest conversations, practical guidance, and access to both speakers throughout the event—including during sessions, meals, and Q&As.

Because growth happens best in rooms where you feel seen, supported, and understood.

Michele Williams

Owner of Scarlet Thread Consulting

Courtney Bramlett

Owner of The Good Sower

What You’ll Learn…

01 Vision & Leadership Strategy

02 Financial Clarity & Profit Planning

03 Marketing Strategy & Metrics That Matter

04 Operations & Team Management

05 Client Experience & Communication

06 CEO Thinking & Decision-Making

07 Roundtables, Real-Life Scenarios & Peer Collaboration

What Makes Our Event Better Than the Rest

01.

Full-Business Strategy. Not Just Surface-Level Topics.

You’ll walk through every core function—financials, marketing, and operations—and leave with a realistic, customized plan for the next 90 days.

02.

Intimate Format, Deep Connection

Face-to-face access to Michele and guest experts throughout the event—and connect with peers in meaningful, energizing ways that big conferences just can’t replicate.

03.

Space to Think Like a CEO

A purposeful blend of strategy sessions, hands-on exercises, and guided reflection that gives you the mental space to step out of the weeds and into true leadership.

Plan Your Visit

Hotel: We have discounted rooms reserved at the Hilton Alpharetta Atlanta. Room reservations are first come first serve. You will receive instructions after you register.

Airport: The closest airport will be Hartsfield Jackson airport (30 miles away from the hotel. Please plan to fly in the night before (Sept 9th) and fly out the morning after the event (Sept 12th).

 FAQs

  • This retreat is designed for interior designers and home industry professionals who are ready to lead with intention. Whether you’re just gaining traction or have years under your belt, if you want clarity around your business strategy, this is for you.

  • Your registration includes all sessions, workbooks and materials, luxury gift bag, coffee and snacks, two lunches, and one cocktail hour with light snacks. Plus access to Michele Williams, breakout speakers, and a community of like-minded designers.

  • All sessions and accommodations will take place at the Hilton Alpharetta Atlanta in Alpharetta, GA.

  • Lodging is not included in the ticket price. We have a room block at the Hilton Alpharetta—details will be provided after registration.

  • You’ll receive a pre-event email with optional prep materials and guidance on what to bring. Just come ready to reflect, plan, and engage!

  • Yes! While most attendees are designers, we welcome home-industry professionals like stagers, organizers, architects, and creatives who want to build a stronger business foundation.

  • Due to the intimate nature of this event, tickets are non-refundable. However, they are transferable if you can no longer attend. Reach out to our team for assistance.

  • Every additional member of your team that you bring will only pay $1,795 for their tickets, instead of the full $3,000.

ticket options available

Strategic Planning Event

$3,000 (pay in full)

$1,550 (2 payments)

$1,795 (per additional team member)

for pricing on 3 or more team members, contact us

Strategic Event Agenda

Day 2: Marketing + Operations

Session 1: Marketing Strategy for Every Business Stage

Discover what works (and when) as your business grows.

Session 2: What to Track, What to Ask, and How to Evaluate Success

Learn the key questions that help you make smarter marketing decisions.

Session 3: How to Read and Use Marketing Analytics

Simplify the numbers so you can take confident action.

Lunch

Session 4: Operations Deep Dive

You’ll refine how your business communicates, how tasks get done, and how everything ties together to support your long-term vision.

Session 5: Roundtable Discussion: Optimize for Scalability

Day 1: CEO Mindset + Financial Strategy

Session 1: The Entrepreneurial Journey

Identify where you are in business today and what your next level looks like.

Session 2: CEO Thinking: Vision vs. Tasks

Shift from doer to leader through practical exercises and a decision-making framework.

Session 3: Live Exercises and Roundtables

Lunch

Session 4: Know Your Numbers: Financial Clarity for CEOs

Interactive Round Tables for Application

Evening Cocktail Party