325: Building a Profitable Design Business Where Your Team Wins Too

MarketingLeadership
Written By Michele Williams

325: Building a Profitable Design Business Where Your Team Wins Too

With me today is Kelsey McGregor, founder and lead designer of Kelsey Leigh Design Co., a nationally renowned interior design firm based in Oklahoma City specializing in new construction, renovation, and full-service furnishings. Known for her elevated rustic-modern aesthetic, Kelsey creates spaces that balance refined architectural detail with warmth, approachability, and timeless appeal.

Kelsey is also the owner of Heritage House, a home furnishings and décor retail store that reflects her signature style. In today’s conversation, we’re talking about how she has structured her business differently from the traditional model—and how paying her team well and sharing in the company’s success has created greater joy, loyalty, and fun in the workplace.

This is an inspiring conversation about building a profitable business while also creating a culture where people feel valued, supported, and excited to contribute.

Profit doesn’t happen by accident.™

Key Thoughts:

  • Intentionality in protecting family and personal time while pursuing your passion is key.

  • It is possible to create a strategy for charitable giving from the beginning.

  • Flexible work time for all employees is possible.

  • Time tracking provides the information necessary for team pay and for invoicing.

  • People over profits.

Listen to the Episode

Contact Michele:

Contact Kelsey:

References and Resources:

Michele Williams
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324: Pricing Your Work Without Emotion