126: Top Ways to Define Your Interior Design Brand Beyond Your Style
126: Top Ways to Define Your Interior Design Brand Beyond Your Style
with Katie Saunders
With me today is Katie Saunders of Pop and Grey. Katie is a brand strategist and website designer who partners with interior designers to elevate their strategic brand design and messaging so that their brand presence reflects their style and story in every unique detail. Katie is a southern girl, so get ready for the double southern accents between the two of us.
We are going to discuss why our style is not our brand, how we start to define a brand, and why it matters. Enjoy the podcast.
Topics Mentioned:
Style
Brand
Niche
Logo
Listen to the Episode
Key Thoughts:
As your business has grown over the last 9 or 10 years, what are one or two things that have been the most instrumental in helping you be more profitable? Michele (7:52)
It’s important to realize your brand can grow with you. Katie (19:40)
Digging into her ideal client you might discover the ones you love to work with are more philanthropic in nature. Michele ( 30:57)
One of the things that stop people from moving forward is fear, but the other one is ignorance. It's the belief that it's always been that way. Michele (42:39)
Contact Michele:
Facebook: Scarlet Thread Consulting
Instagram: @ScarletThreadATL
Contact Katie:
Website: popandgrey.com
Facebook: Pop and Grey
Instagram: @popandgrey
Pinterest: Pop and Grey
Email: katie@popandgrey.com
References and Resources:
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