203: Grow Your Design Firm with Podcasting
Michele 00:00
Hello, my name is Michele, and you're listening to Profit is a Choice. With me on the podcast today is Andrew Allemann. Andrew is a podcasting expert and founder of PodcastGuest.com. This is a service used by over 30,000 people to find guests for podcasts and for experts to get booked on podcast. Today we're going to talk about the profitability of using other people's traffic, which is increased by being on a podcast. Every day, empowered entrepreneurs are taking ownership of their company financial health, and enjoying the rewards of reduced stress and more creativity. With my background as a financial software developer, owner of multiple businesses and the interior design, industry, educator, and speaker, I coach women in the interior design industry to increase their profits, regain ownership of their bottom line, and to have fun again in their business. Welcome to Profit is a Choice. Hi, Andrew, welcome to the podcast.
Andrew Allemann 01:07
Thanks. Thanks for having me,
Michele 01:08
I am excited to talk about using what I would call and probably what you would call is other people's traffic. Tell the world about what we do and how we do it. But before we get in to that conversation, tell us a little bit about you about your business journey, and how you came to create the company that you currently have.
Andrew Allemann 01:30
Sure. So I think a good place to start is I know you are kind of deep into the interior design space. I'm in a very different space historically, and that's domain names. So I have a trade publication for domain names. So when people go register a.com, or a Dot Design domain, and in your case, potentially at GoDaddy or something like that, I have a trade publication that caters to people in that industry. And I started a podcast for it. Many years ago, around 2014. I think I'm up to close to 400 weekly episodes. And after I was doing the podcast for about a year I was running out of people to interview, it's an interview format similar to this. So I started looking around for a way to find guests and found it to be pretty difficult. You could hire an agency which did a good job, but it was expensive. And so I decided to create a platform to make that easier for people a platform that was free and connected podcasters with guests for their shows. And so I started that in 2016. And so it's grown quite a bit since then. And it's it's changed quite a bit since then. But that's kind of my journey and podcasting and kind of brings me to today with the podcast guest.com platform. Okay, so
Michele 02:39
Okay, so the name of the company, if you will is Podcast Guests and you can find it at podcastguests.com. We'll make sure that's in the show notes. And that's how I actually got connected with you was someone reached out to me and asked me and like you, I'm always looking for podcast guests. I'm also on other people's podcast. And I have I mean, I've met some of the best people, people that I've worked with and that I've hired and that have hired me just by doing podcasts. So it has been instrumental in growing my business. I started thinking about podcasting, probably about 2016, I tell the story, but then I knew that it was going to take a lot to actually do it and do it well. And to keep up with it. And I don't like sporadic anything, I like things like planned out and scheduled out. And so I waited, I bought all the equipment and everything and put it down, put it on the shelf and waited until I think around was it 2018 is when I started. And I sat down and before I did it, I wrote a business plan. And in my in my podcast business plan, it was this is this is the why behind it. This is who we serve. This is how we serve them. This is the tone we're going to use like it listed everything. And then I wrote out all my standard operating procedures. And then I started podcasting. So it was it was pretty quick. I think it took me about a month from the time that I it was July, July and August when I worked on getting all of it together and launched in September, and made sure that I could I just wanted to do it well, and I wouldn't do it consistently. But like you I wanted to have good talent. Like I wanted to talk to people that were interesting, not just in the interior design field, but across all fields and industries to bring together to talk about what makes what makes profit in the company and profit being so much more than just money like profitability of recognition profitability of getting your voice heard. There's so many other ways to look at profitability than just a number.
Andrew Allemann 04:40
Right. Yeah, absolutely. I mean, I think there are, first of all, you did a lot more to prepare for your podcast than most people. But you know, I mean, the relationships you build can be a lot of fun, you know, and I've interviewed even on my domain name podcast. It's amazing the types of people I interviewed the basis From Megadeth, you know, the big thrash metal band from decades ago, because they created like the first website for a band. And so it's interesting that the people you can meet, I spoke to someone about a month ago who has from being a guest on podcasts, she said, three, she gave me three examples of recent examples. One, really hit it off for the person that ended up writing the foreword for her book. And another one, they struck up a business relationship. And in the third one, she said, they're really just like best friends. You know, they met through, she was a guest on her podcast, they really hit it off. And now they chat all the time. And they're really good friends. So you can really build a lot of relationships through podcasting, and grow your audience like you do through both this show. And being a guest on other shows, it's a great way to grow your audience as well.
Michele 05:56
And you know, I think too Andrew with us, many of us now working from home, right? It limits that interaction that we might have out in the marketplace, or just in the day to day at the coffee shop, we're a little bit more limited because of staying home to meeting people to having really rich conversations. I know I've had conversations with people on a podcast on mine, and on others that I wouldn't have access to, or opportunity to have in the same way if that medium weren't available. And so that's right. It has built my business and others and and I've done it both ways. I've been an invited guest, I've pitched myself to be on a podcast, and I've worked with an agency. And then I've worked with, you know, your podcastguests.com. So I've done it a lot of different ways. And I love the platform that you have.
Andrew Allemann 06:47
Right, yeah, I look at podcasting as a fairly intimate medium. You know, you think about blog posts, and people come they see it real quick. They back out, they go to the next thing. They're on Google looking around YouTube videos, you know, typically people look for two, three minutes. And now we have tick tock, which is a few seconds, right, you know, video. And so with podcasting, you can sit down and chat with someone for 30 minutes or more. And so you can go really in depth in a way that I don't think you find in other media.
Michele 07:15
So what do you think are some of the benefits to being on a podcast?
Andrew Allemann 07:19
Yeah,so I mean, the big one is, when you are on a podcast, you're being introduced to that podcast audience. And if you entertain them, if you educate them, if you do a good job that can have a lot of benefits. And I know this just from being a podcast listener, I can't tell you how many books I purchased from hearing the author on a podcast, right? Where I'm like, hey, that's really interesting. I should download that book. The most recent example is as listening to the spy cast podcast, which is all about spy craft. And there was someone on there talking about El Chapo. And it sounded really fascinating. So I bought his book is on another business one where it's like, yeah, this sounds interesting, but the person's book and I actually chatted with someone who's on podcast guests.com, the other day, and she credits her continued book sales to being a guest on shows. Now, of course, not everyone's an author that and just using that as an example. But it really introduces you to an audience. And, you know, you mentioned we're at home a lot more during the pandemic. I like to picture this as if I'm in front of an auditorium and you're interviewing me, we're chatting and your audience is sitting in that auditorium. Right. And so that's, that's an equivalent way to think about it. And so what benefits do you get from going on stage at a conference or something like that, and that is the exposure to more people. If you're a podcaster, like yourself going on other shows, if people are really excited about what you have to talk about, they'll come listen to your show. That's how I found a lot of podcasts is someone who's a guest of podcasters, a guest on another podcast, and then I hear them and I find what they're doing is interesting, and I haven't heard of their podcast, and everyone who's listening to that podcast is a podcast listener, right. So it's very targeted. So those are some of the things I also think it's something that a lot of people overlook, too. It's just the benefit of the experience you get in podcasting. So I did mention, it's a fairly intimate medium. But at the same time, it's not as scary as sitting in front of that auditorium I just mentioned live in front of all of these people, where, if you mess up, everyone sees it right away, right? I mean, we're recording this if I, if I make a big mistake, we can edit it out. And so when you compare this to say live radio, compare it to television, which is, you know, video and audio and live. I think it's a good on ramp. I've talked to people that say, Yeah, I was very nervous when I started being a guest on podcast. And then over time, they've got more comfortable, and they've also gotten more comfortable in other types of speaking engagements, right that the live events in front of people. It's natural to get butterflies in your stomach when you go on stage. But the practice you can get from doing this has value as well. So the audience's kind of the big thing I lead with but I think it can I also really help you refine your message and get more comfortable being in these types of situations.
Michele 10:05
I love that one of the things that I, I interview people that quite often, the podcast is the first time they've ever done that. And so I look at it very much like you do a couple of things. Number one, I tell them, it feels like we're sitting down having a cup of coffee, and then you're drinking out of a coffee mug, I've got my cup of water, you know, we're, we're conversing in a relaxed atmosphere. So there is that intimacy of one to one conversation. That's not being distracted. But I also know that when I built my podcast, one of the reasons I built it was because I had been traveling a lot. And I was tired, because the world was still open, right? That was 2018, I was gone almost every month at some speaking event, some seminar or something. And I was getting physically tired. It trying to keep all those balls in the air for the travel. And I thought to myself, instead of going to all of these stages, or waiting to be invited to a stage or constantly pitching to a stage, why don't I just create my own stage and climb up on it. And then I can invite whoever I want to be on the stage with me whenever I want. Right? Oh, that was in my mind. So I love that you use that. To me, it was a stage. And it gave me an opportunity to get up there and talk about myself and my products and services. But also to broaden the horizon of the people that were coming in to my let's say realm of influence, right to say, Hey, listen to this person, check this out, might not agree with everything all the time. But check it out it it kind of they there's a saying iron sharpens iron, right. And so we're bringing in other people to kind of sharpen our ideas and make us think through things. I also love the idea that you mentioned about it being an on ramp perhaps for another engagement speaking, you know, just so same way we would send in to be real, you can easily send in hey, here's podcast that was on, listen to how I speak, listen to the cadence of my voice, listen to the ideas that I need to present. So I've had quite a few designers who have been able to maybe have an introduction on my podcast, and then they've sent it to people that were looking to work with him to say, here's what you can know about me, or here's more about me. So it can it can profit them in that it gives them an asset, if you will, a marketing asset that they can share that others can learn. But it also gives them a chance to tell their story. And I think all of us want to be seen and heard and have just a chance to just tell our story. Like, why are we here? Why are we doing what we do whatever it is. And so it's just a much easier way to do that, I think.
Andrew Allemann 12:38
Yeah, I agree. And, you know, I think that everyone has a story, right. And part of it is discovering what that story is, and being a guest on podcast, or trying to be a guest on podcast can give you feedback on that, right? And so if people aren't very interested, I mean, need to think about a different aspect of your story. And what makes it interesting. You know, I tell people, a lot of times, they go too broad, right? So so you're a coach, right? To interior designers, is that correct? Correct. So a lot of people are like, Hey, I'm a coach. And that's super broad, right? And so very, yeah, and it's hard to be a small fish in a big sea, if you were just a coach, but you have what we like to call niche down right where it's just about interior design. And that's really compelling. And I would encourage people to try to kind of focus on something like you've done there. Because if I had an interior design podcast, and I had the option of just having coach, a business coach, or you who specializes in this, you're going to be a lot more compelling. And so I encourage people when they think of what their story is to think of how they can make it compelling, not necessarily to the whole world, but a specific sub segment.
Michele 13:54
Right? All right, so let's talk about that. If we can dig into that for a minute, what makes a compelling story, so that we can create a compelling pitch, if you will, or to be able to at least fill out a small bio on, here's why it'd be a great person to be on your podcast, because there is a process that whether it's a stated process or not, there is a process that we go through to say, Do I want you on my podcast? Or do I not? Right? You aren't, you know, as we work through that. So how would our listeners today sit down and really kind of think about and codify? What would be the message that and again, we're going to always tweak it based on the platform.
Andrew Allemann 14:30
And over time, over time you want to like,
Michele 14:33
that's right. And it may be that you have a story that you could break into chunks. I mean, you know, pieces and parts. How would you suggest they go about for the very first time thinking about what is compelling about what is my story and what's compelling? What would people want to hear, right?
Andrew Allemann 14:47
So when you pitch to me on a podcast, typically you create what's called a one sheet, which is kind of a one page advertisement for you. And I think if you think through the different segments of this, that will really help you kind of come up with what that story is or that expertise, in some cases, it might not be a story, it might be, you're an expert in a particular thing like domain names, or podcasting. And so part of that is a short bio. Part of that are the topics that you can cover. Right? So I'd sit down and think about, hey, what do I know about what would be interesting from a topics? And I even encourage people to write down some potential questions that a podcaster might ask you, and whether or not you present these to the podcast or not. I think it's really helpful to think through that, like, what could I answer if someone comes to me and asks me this question. And that'll really help you hone in on what that expertise is what that story is. And I also encourage everyone to come up with one sentence that explains who they are, or what makes them interesting. And so on podcast guests.com, for example, we have each person has one sentence, and it's like, hey, let's talk about interior design and ways to grow your interior design business, right? That's very specific, or, in a lot of cases on a mental health podcast, people trying to get booked on there, they're like, I have recovered from drug addiction. Let me tell you, what I learned and how you can apply this to your life, that sort of thing. And so coming up with that one sentence is really critical. And if you can't get it down to one sentence, I think you need to rethink what your story is. Now, obviously, there's a lot more to it. And I would start with kind of, okay, what's my bio? What's my expertise? How can I help people. But then if you can whittle that down to one sentence, it'll be really clear to people what your expertise or what your story is about.
Michele 16:35
When I first started some of the people that I was interviewing, they didn't have a one sheet. And I spent a lot of time researching them, looking into them writing out my own eight to 10 questions, sending them the questions, here's what I'm going to be asking you. And finally, I got to the point where I'm like, Yeah, I'm done with that. So now it's more like, you tell me, what are some great questions for me to ask you. Knowing that here's kind of the topic that we want to talk about, but it does make it easier. What it also does is it helps direct the conversation. And I like to think about it you know, when you go to some of my friends did Toastmasters and things like that, and they start talking about what are three topics that if you were like, in prompt to ask, you can stand up and talk about for three minutes or something. I think it's worth thinking, if we were just having an impromptu, you know, meal or Hangout or whatever, what are the topics that I would want to talk about that would be of interest to me, and of interest to the other person. And that can sometimes help you narrow down and think about what questions you want to, you know, be asked. It's also awesome, I think, Andrew, and I love how yours did it. You're not just saying here's a list of topics, but a list of topics that showed me in the best light, the show my company in the best light and drive to a point, right. So we need to not miss that when we're on other people's traffic, and we're out on their podcast, is to benefit them. But it's also to benefit us in some way is to drive people back. And to be able to show them that we are who we say we are, we can do what we say we can do. So we don't want to miss that, that we're having some generalized conversation that leads people nowhere.
Andrew Allemann 18:15
Well, and I think that's a good place to start, right is what is your goal and being a guest on a podcast, and for some people, it is just sharing their story, right. But for most people, I would argue they want to get something out of it. And so think about that, right? And then your story is going to be crafted around that or your expertise is hopefully related to that. Right? If you want to make a name for yourself and interior design, let's say you're going on a local podcast, right? Where they just interview people that have various businesses around town, you know, your expertise, there is interior design. So what what can you bring to that? What can you make interesting about that, depending on the audience, they might have a very high degree of knowledge of what that means, or they might not have much at all right. And so that's how your story and how you tell it can change from podcast, a podcast as well. I encourage people to look at podcasts of all sizes. I think a lot of times a smaller podcast can do more for you as far as creating those relationships and growing your audience. If it's targeted to the type of people that you want to reach, you know, thinking back to that audience metaphor, if it was 10,000 random people in your city that are in the audience, and you don't need to reach those random people, as opposed to maybe it's 100 people, but they're all potential clients for you. I think you pick the latter group.
Michele 19:37
That brings up a good point. I know I've been on a broad array of podcasts over the last few years. And some of them I went into it knowing that most likely I would get no clients from it. But it was a podcast that I believed in that had a great story or message or whatever and I wanted to support it. By telling mine and I knew that the story that I had to tell would fit, you know, their listener, but I knew going in that I probably wasn't going to get a client from it. And I was okay with that. So there was a different strategy, right? Meaning sometimes the profitability comes by just sharing lessons learned, sometimes it's not about getting that client getting the money. It's not that it's about sharing an offering and supporting somebody else in what they're doing and putting out in the world. So I've certainly done quite a few knowing that going in, and okay with that.
Andrew Allemann 20:32
Right, well, and thank you still got something out of that, right. So first of all, the good feeling of sharing, you know, that that can be a positive feeling. But you also got more experience telling your story, right, which helps you on future episodes. And you never know, when there's going to be a relationship that's built, that maybe it's with the hosts of the show, maybe it's not even with someone in the audience, there were future down the line, they maybe come across a guest who might be a good guest for your show, or it's a potential client for you or something like that, and are like, Oh, wait, who is? Oh, yes, yes, that's right. That's who I spoke to. And yeah, so you know, there, there are benefits from it, even if they aren't necessarily immediately apparent.
Michele 21:10
No doubt. And I think it is important. You know, one of the other things that I have learned through my podcasting experience, which is certainly much less than what yours is, yours is much longer. But I've also learned that being a guest, like you said, on the right podcast, really making sure you understand the audience. I know, even before we came on today, we just kind of reaffirmed who the audience is that's listening primarily to my podcast. And when we were doing our speaking training all back in the day, and even in college, the big thing they always die banged us over the head with is know your audience, know your audience, know your audience, and know how to speak to them and know what they want to listen to. And I think it is super important. Even in podcasting, almost even more, so to know who you're talking to on the other side. So you can frame your examples, you can make sure that you're not saying things that are offensive, you know, that you can edit. You know, we I'm down here in the south. And so there are things that we might say differently or hear differently than you might in another part of the country. And so, and the same for any anywhere else, knowing if you're speaking to a mixed group of men and women or only women or only men, or you know, areas where you have to give trigger warnings, like all the things. So we don't want to miss that we need to really understand not only the ability of the audience come back at work with this, or what is it they want to hear? And how do they process information?
Andrew Allemann 22:36
That's right. And you can always ask the host say, you know, a lot of times I'll get an invitation, and I'll be like, I don't see how I'm quite a fit. And so I asked the host, why am I fit for this show? What do you want me to bring to the show? And so don't be afraid to ask that if it's not clear to you immediately.
Michele 22:52
Alright, so let me ask this another way that I have seen, if we're talking about like, let's, let's say the end game of bringing in somebody to potentially work with us, if we're an interior designer, for drapery work room, if we are an upholsterer, whatever it is, in that create a builder, I work with architects, all of those in that big umbrella of interior design, right of working in the home, the home space, if the goal is to have them call us, or go to our website or do something, there are a lot of opportunities to provide downloads, right, or some type of offering or a gift free gift that drives people to their website. Talk a little bit about that and how you've seen that work. How could that potentially work for some of my clients, if they were to say, hey, I want to go beyond this podcast, I want to be known. But I want to drive people to my website, we got to have a reason more than just oh, she's, she's cute, or Wow, he has a great message. There's something that's got to get them to the website.
Andrew Allemann 23:47
Yeah, you know, it's interesting, I heard from someone the other day who said, you know, I've gone on all these podcasts, and I haven't gotten a single consulting client from it. And then they went on and they said, You know, I clearly explain the benefits people get from working with me, etc, etc. During the show, like, well, okay, so you're just selling them on becoming a consulting client, how is that beneficial to the audience to that podcast. And so if you provide good education to that audience, if you entertain or educate them, that's going to naturally get them interested in learning more about you. And so I can give you some examples of how you can get them to connect with you. So on one case, I was listening to a podcast, where the guest was, had his own podcast, and he provided immense value during the show was really interesting. I was taking copious notes. And at the end, he's like, you know, if you like what we've talked about today, I have a podcast. It's all about this. And here's my show, and here's where you can find it. Right. Another thing you can do, you mentioned downloads and such is just having like some free sort of guide you give away, right? So one thing I do on podcast is, I say, oh, you know, if you're interested in being a guest on shows, you can go to podcast guests.com and sign up but a lot of the questions I get are, how can you be a good guest. So I've created a guide, and I can say, hey, you know, if you're interested in becoming a better guest and learning how to leverage podcasting, you go to podcast guest.com/guide. And you can download this free guide, right. So a lot of times, you might have, say, they have to give you your email address in order to download that guide or something along those lines, that helps you build your audience, it builds connections to them. And I think the key is not to oversell yourself on it, right? Like, if you provide immense value, the results will come from it. But you do need a way for people to easily find you, whether that's, here's my email, reach out, or here's my website, or go download this guide. And I've talked to people, I talked to someone in the finance space, who said that after a typical podcast, I'll get a few people to download my guide. I'm one of them, he had 500 People who downloaded it after his after his appearance. So you can try several of those things. You want to make it easy as you can, and a professional website, right so that people can come to your site, and they're hearing it right. And we have in the domain name business, we have what's called the radio test, which is, if I tell you my web address, can you remember that? And can you spell it right? I don't have funky spellings and that sort of thing. And so numbers and letters, all right, exactly. You know, which, which works if someone sees it, but it doesn't work if someone hears it. So make it as easy as possible for people to connect with you. And that might mean creating kind of a new website, that's all you know, that's focused on a particular niche or something like that, so that the audience there can easily go to it find you and connect with you.
Michele 26:45
I know, the guides are awesome, I'll go download it. But could you maybe give us two or three items from that, that would make a good podcast guest, for those that are listening, we'll just pique their interest and get them to go download it. Sure. Yeah,
Andrew Allemann 26:58
I'm looking at it right now, which is why I'm looking at a different screen. So you know, one thing I talk about is creating that one sheet and really niching down, right, so focusing on something rather than being too broad. Another thing I think people don't do a great job of is explaining how they will help the podcast or promote the show. And so, as a podcaster, you're constantly trying to get more people to listen to your podcasts. And one of the reasons you have guests on your show is you hope that they'll promote it to their audience. Some more people listen to the podcast, and some of them will subscribe, right. So I always encourage podcasters to a make that part of their pitch. It's not just about me, it's about what I can do for you as a guest. But then be make sure you follow up on that right, make sure you do it. And I promise you, if you do a good job promoting podcasts you're on other podcasters will notice. And they're going to invite you on their show. And you might even get re invited back onto the same show you were on before if you provide a great value, and you helped promote it. So those are some of the things that I think people miss. There are also some sound quality things that you can do as a guest to make sure you have good sound quality. And so I link to a microphone or two that you can buy that are affordable, but good for podcasting. Some microphones are great microphones, but not great for podcasting, there's a particular type that you want to get. So it's advice along those lines, creating a good one sheet that's compelling to people having good sound and making sure you do a good job following up and promoting the show afterward.
Michele 28:31
I love that idea about the promoting the show. And I think that's so important because I've been pitched by people before that could not tell me at all how they could help or assist me and my podcasts, but it was all about them and what it was why I needed them, but not recognizing why they needed me. And even though I could create that, you know, way for both of us to benefit. I was actually kind of offended that it was it was more of an Ask without a share or an Ask without, you know, something coming in the other direction to say I'd like to I would like to to help you. Because you're also helping me we can't lose the understanding that that in most cases, this is free marketing that we are sharing back and forth. I mean, certainly there's a cost to the podcast, like I bear the cost of the podcast. But when I put somebody on my podcast, and then I share their information, and I promote them and I transfer that trust to them by having them on the podcast. There is a benefit to that company and that company needs to in turn do exactly what you said and share it and you know, create that that synergistic kind of relationship. So when I get a one sided pitch, it goes into my trashcan.
Andrew Allemann 29:53
Well, I encourage people when they create their one sheet to put it on their one sheet what you'll do to help promote the show, right is it promoted on social media to your Email List, whatever it is, go ahead and just put that on your one sheet. And I guarantee you, you'll stand out because a lot of people don't do that.
Michele 30:07
They don't do that. Inside my coaching system, I have some one sheet examples that I give to my clients. And I'm like, if you want to go beyond podcasts, fill out this information. And then I give them examples of it. And I'm like, here's what you can say, I just want to touch on this first section, because I think yours in some of the others did really well, the more detail that you can put on it without making it look crammed but clear. Right. So here are the topics. Here's some questions to ask me, here's a bio, here's why you want to talk to me. And here's how what I did do, or can benefit you. Here's all my socials, here's where you can learn about me. Because I go out and research these people. I don't just because they pitch say yes, and I know that if we're pitching other people, they're researching us. So any of those of you that are listening, if you want to pitch, you know, just like Andrew said, Make it easy. Make it easy, put it on one sheet, have that easy to understand website, have something that you're offering that it's going to bring them in. But more than anything, just be educational and share like don't hype or make it like a marketing message. Because people will turn that off. I will zoom through those.
Andrew Allemann 31:17
They are going to listen to the podcast and you're not going to get invited on other shows once people see that. That's what you do.
Michele 31:25
Alright, one last question for you. Before we wrap up, I like to because again, I look at podcasting as a long game. It's not a getting it out game, I don't think it ever has been, at least for what I'm trying to build, and probably what you're trying to build. And you made a comment earlier that sometimes we might be speaking, and maybe the person that's listening isn't our client, or not our client yet. Right? It may be they're not ready. And so it could be a year out. I mean, I asked people when they fill out a discovery forum, how did you hear about me, and it's podcast, podcast, I would say 90%, outside of a friend told me or something 90% Our podcast. And before they work with me, they go listen to my podcast. And before I even had a podcast when I was on others, I put links to media on my website here places you can hear me so that people can start to hear. So I think it's important for us to kind of track some return on the investment of our time. But put those put those recordings out where people can find them when they're trying to learn about you before they hire you. Because they do go listen to those. Right.
Andrew Allemann 32:35
Right. Yeah. And you know, you bring up at podcasting is it is difficult to track, right? You know, yes, if you're on a big show, and all of a sudden, you get a lot of downloads of your guide, right that you know what kind of drove that. But it is very much something where you might not see the results right away. And it might take a lot of repetition, right to to make it work for you. And so I would encourage people to stick with it. Right? Just if you don't feel like you're seeing results right away. Think about first of all, what what results are you going after? And are you doing a good job, right to get those results. But also give it some time. You know, this is not a something you do one and you're done. Right? And you can't track it as easily as you can say links from another website or something like that. Or an advertising campaign. So stick with it. It works. I talked to people who do stick with it. And they say yes, this this works. This is how I grew my business or this was a key element to growing my business. So definitely stick with it and play the long game.
Michele 33:38
Awesome. Um, Andrew, is there anything else that you want to share to the listeners around podcasting being a guest? Anything that you think we didn't touch on? That's important?
Andrew Allemann 33:47
No, I appreciate you inviting me on the show. And if people want to connect, the best way to connect with me is if you do go to podcast guests.com and sign up, you'll get an email directly from me and you can respond to that. And happy to help anyone who needs some help.
Michele 34:02
That's awesome. Thank you so much for sharing. And I'm hopefully I have lots of friends who podcast as well. Hopefully they'll be able to listen and excellent connect. And we'll I'll just keep sharing the podcast love. So thank you so much for your time today.
Andrew Allemann 34:15
Thank you.
Michele 34:16
Thanks, Andrew for sharing all about podcasting. From a guest perspective. Make sure to download the guide if you're wanting to be in sharing your expertise and story on a podcast. When we talk about profitability in a company, I really want to emphasize that it's not all about the high rates you can charge or the massive amounts of profit you create. It's also about connection. Serving the industry, you're in sharing your story in becoming a resource for others. If you want to know more about growing your firm or being profitable in all ways, go to my website, scarletthreadconsulting.com and click the purple bar at the top. It's going to take you to my resources page. And the first download is the financial health checkup. Start there. Choose to be profitable by sharing your expertise and remember profit doesn't happen by accident. Profit is a choice is proud to be part of the designnetwork.org where you can discover more design media reaching creative listeners. Thanks for listening, and stay creative and business minded.