Find the Perfect Scarlet Thread Coaching Program to Transform Your Business
Michele Williams has expertly designed coaching programs tailored to meet the unique needs of interior designers and window treatment professionals at every stage of their business journey.
Do any of these sound familiar?
Designers Are All Balancing the Same Challenges
You are working harder than ever, but your earnings don't reflect your efforts.
You have great sales and revenue, but poor cash flow.
Balancing family life and business feels impossible.
Your managing finances, taxes, and paying yourself feels overwhelming.
You are always reacting instead of taking charge.
You feel like your passion is starting to feel like just a job, and that terrifies you.
“Working with Michele and Scarlet Thread Consulting gave us a clear, detailed strategic plan tailored to our values, mission, and vision. Now, we have manageable quarterly goals and motivating KPIs that equip us to lead and grow BMD into the company of our dreams. This plan is truly helping us aim high and reach for the stars!”
Beth Meyer, Interior Designer
A Better Way to Scale…
I get it because I’ve been there—and I’ve guided hundreds of creative, driven female entrepreneurs from barely keeping up to confidently thriving.
It may sound cliché, but my clients often describe feeling like a swan: composed and graceful on the surface, while paddling frantically beneath the water, hiding their overwhelm and tears.
Through the AIM with Intent™ methodology, everything changes. My clients reclaim their time, reduce their stress, and see their businesses become more profitable than ever.
They enjoy more cash flow, scheduled vacations, mid-day workouts, and quality family time with their phone set to 'airplane mode.'
It sounds incredible, doesn’t it?
That’s because it is. My clients will tell you I don’t work with just anyone—I’m selective.
When I partner with a woman, I’m not just a coach; I become an integral part of her team, a trusted member of her personal “board of directors.”
I offer expertise in strategy, financial clarity, and future planning.
Together, we chart a path toward the business—and life—you’ve been dreaming of.
LET’S BREAK IT DOWN
The AIM with Intent™ Methodology
Increase Profitability
Discover hidden profit leaks you didn’t even know existed. Streamline your processes to maximize profitability at every level—both micro and macro—within your business. Gain clarity on your profit centers, empowering you to make strategic decisions about the best work for your team. Elevate your pricing to reflect the true value of your knowledge, experience, and time, ensuring your business thrives like never before.
Grow as a Leader
Together, we’ll not only grow your business but also focus on growing you. Investing in yourself is the smartest decision you can make—after all, you’re the most important asset in your company. Through mindset shifts and heart-centered work, we’ll help you find alignment in every area of your life—both at work and at home.
Mange Your Money
Attract and hire top talent for clearly defined roles, ensuring every team member fully understands their responsibilities and how their work connects to the company’s core mission.
Foster a positive, well-crafted company culture where every individual feels valued, integral to the success of the business, and truly appreciated. Build a team where everyone is excited to show up and contribute their best every single day.
Understand Your Financials
Know your numbers—plain and simple. Gain a clear understanding of where your revenue is coming from, how it drives company profit, and the impact of your decisions at every level. Use this financial clarity to make informed choices and feel confident in managing your money and growing your business.
Mange Your Money
Attract and hire top talent for clearly defined roles, ensuring every team member fully understands their responsibilities and how their work connects to the company’s core mission.
Foster a positive, well-crafted company culture where every individual feels valued, integral to the success of the business, and truly appreciated. Build a team where everyone is excited to show up and contribute their best every single day.
Support as the CEO
You don’t have to navigate it all alone. Gain total support for your role, including a trusted space to discuss sensitive business topics you can’t share with your team. Receive guidance and access to outside resources tailored to meet the ongoing needs of your company, so you can move forward with confidence.
we are in the business of taking full ownership of our success!
I am a no fluff all grace in the chaos kind of coach. I get to the heart of the matter very directly, but with a gentleness that allows you to stay in control. I’ve built a firm on honesty and integrity that is perfectly suited to educate, equip, empower and encourage you to own every aspect of your company.
Scarlet Thread Consulting is for you if…
You have an established business and are ready to scale to the next level.
You’re impact-driven and committed to getting real results.
You’re open-minded, coachable, and willing to test new ideas and make tough decisions.
You’re ready to put in the work and carve out time to address your business needs.
You’re eager to support others on a similar journey.
You’re willing to invest in mentorship and training to elevate your business.
You’re motivated, driven, and know you’re capable of achieving more with the right support.
You’re ready to surround yourself with high-level thinkers invested in their growth, just like you.
You’re positive, optimistic, and ready to think big and go all in.
You understand that your mindset and attitude are key to continued success.
You’re ready to take massive action and grow your business now.
LET’S DIVE INTO THE
8-Week Group Coaching Programs
Four times a year, we offer focused 8-week coaching programs for interior designers and window treatment professionals to tackle key business areas like pricing, financial management, strategic planning, and profitability. Each program includes live group coaching calls for personalized guidance and refining your approach with Michele, guided online education with step-by-step lessons and workbooks tailored to the program’s focus, and access to a private community for ongoing networking and accountability. These programs are designed to drive growth and success while equipping you with the tools and support you need to thrive.
The Designers’ Inner Circle / 12-month Program
This program isn’t your typical coaching experience. It’s crafted for those ready to roll up their sleeves, take charge of their finances and business practices, elevate their team, and make lasting changes in their business - whether you’ve been in business for 1 year, or 20, this program is for you.
CFO2GO Financial Assessment
Many business owners struggle to understand their numbers, leading to missed opportunities, slowed growth, and even uncertainty about their business’s future. That’s where CFO2GO comes in. This program empowers you with the clarity and confidence to make informed financial decisions. Through budgeting, cash flow management, and profit analysis, we turn your numbers into meaningful insights, guiding you to interpret and leverage them for actionable results.
Lite, Elite, and Intensive Strategy Coaching Program / 12-month Programs
The Strategy Coaching Programs provides in-depth guidance and ongoing support to help business owners build a strong foundation in business and financial strategy. With 1:1 in-person coaching opportunities with Michele, quarterly sessions, monthly accountability check-ins, email and text support, and membership in The Designers’ Inner Circle, this program equips you to focus your efforts where they matter most and stay on track for success.