Your DIY Strategy Day: Create Clarity, Set Priorities, and Build a Business That Works for You

This free training + guided workbook will help you step out of the chaos, review what’s working, and map out a strategy that aligns with your goals — all in one day.

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What If Having a Business Strategy Meant You Could Work Less?

Too many business owners are stuck spinning their wheels.

Trying new systems, hiring help, throwing money at marketing…

Still not seeing the results they hoped for.

Truth is?

It’s not because they’re lazy or unqualified.

It’s because they never had a real strategy — just a lot of noise.

This free DIY training gives you space to pause, reset, and make decisions that actually move the needle.

“I believe every creative business owner already has the vision of what they define as success. More money. More time. More freedom.

They just need the right strategy to turn it into consistent, profitable growth.”

Michele Williams, Owner of Scarlet Thread

Listen in as Michele goes over her 8-week group coaching program on how to build a business strategy.

Did you do the DIY Strategy Day and find yourself thinking

“I just need a second set of eyes on this”?

You don’t have to figure it all out alone.

Inside my group coaching program this August, I’ll help you refine your strategy, stay accountable, and turn your plan into real, measurable progress.

Through my proven strategy-first approach

I help creative business owners like you build profitable, sustainable businesses with clarity, systems, and confidence — not chaos.

Inside my 8-week group coaching program, we’ll

Refine your goals,

Align your decisions,

Create a strategy you can actually manage and execute.

One that supports both your profit and your peace.

Because success shouldn’t come at the cost of burnout, confusion, or constantly wondering what to do next.

So if you’re a…

  • Creative business owner who's amazing at your craft — but tired of guessing at what to do next

  • Interior designer or maker who’s built something beautiful, but knows “winging it” won’t get you to the next level

  • Smart, service-based CEO who’s juggling pricing, people, and profit margins — and still wondering if you’re doing it right

  • Big dreamer with even bigger to-do lists, who craves clarity, confidence, and a plan you can actually stick to

  • Leader with a team (or thinking of hiring one) and secretly wondering how to run a business without it running you…

This 8-week program is for you.
Because you don’t need more hustle.
You need a strategy.

By the end of the 8-week program, you’ll have

A Clear Business Vision

A Custom Strategic Roadmap

Confidence in Strategic Decision-Making

Built-in Accountability Systems

Powerful OKRs + KPIs

Completed 4 Live Coaching Calls With Michele

Stop reacting. Start leading.

In just 8 weeks, you’ll go from scattered to strategic with a plan that actually works.

Kickoff Call / August 7th 1:00 PM EST

Our first meeting together as a group! We will come together, review expectations, and review milestones for the next 8 weeks. This is one of 4 live Q&A calls for any questions you may have.

Coaching Call + Live Q&A / August 21st 1:00 PM EST

Each week you will be expected to complete a portion of the online learning. This is one of 4 live Q&A calls for any questions you may have.

Coaching Call + Live Q&A / September 4th 1:00 PM EST

Each week you will be expected to complete a portion of the online learning. This is one of 4 live Q&A calls for any questions you may have.

Wrap Up Call / September 18th 1:00 PM EST

At this point, you will have created a new business strategy for your business and graduated from the How to Build, Manage, and Execute on a Business Strategy coaching program!

 FAQs

  • Although you won’t have access to Michele 1:1, you will be spending time with her throughout the 8-weeks via your 4 live Q&A sessions. Michele will be available to answer any questions you may have or work through any roadblocks you may be facing.

  • During the 8-week program, we require a minimum of 12 hours to commit to the program. This will give you enough time to complete the online education and attend all 4 live calls with Michele.

  • If you are an interior designer, window treatment professional, or showroom business owner who feels overwhelmed by day-to-day demands, struggles to see measurable growth, lacks a clear business direction, or wants to achieve new goals with confidence, this program is for you. Whether you’re new to business or have been in it for 30 years, it’s never too early or too late to develop a solid business strategy that drives success.

You’re Invited to Early Bird Access

Because you’re here early — we’re giving you exclusive access to early bird pricing for the 8-week strategy group coaching program.

This is your chance to join at the lowest available rate before the doors open to the public.

Spots are limited — and so is this pricing.

Normal Investment: $1,795

Your investment: $1,595