316: How Confidence Impacts Pricing, Profitability, and Business Success

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Written By Michele Williams

315: How Confidence Impacts Pricing, Profitability, and Business Success

With me today is Lauren DeLoach of Lauren DeLoach Interiors, an Atlanta-area designer known for embracing timeless Southern design with a fresh, elevated approach.

In today’s episode, we’re talking about Lauren’s entrepreneurial journey—what worked well, what created challenges along the way, and how she recognized when something was no longer supporting the growth of her company. Lauren shares the mindset shifts and business changes that helped her continue moving forward with clarity and intention.

It’s an honest and insightful conversation about growth, resilience, and building a business that truly aligns with your vision.

Topics Mentioned:

  • Creating boundaries with clients

  • Finding the right balance between creative and business-minded roles

  • Intentional business growth

  • Listen to the Episode

Key Thoughts: 

  • Formative experiences and mentorship can play a crucial role in shaping your path.

  • Balancing a business with raising a family can be difficult.

  • Gaining confidence in the value of the design work paired with proper compensation helps prevent burnout.

  • Hire team members who align well with the company vision and who have a strong work ethic.

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Contact Lauren:

References and Resources:

Michele Williams
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315: Monday Minute: The Profit Gap: High Revenue, Low Clarity