The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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122: Scaling a Drapery Workroom

Joining me on the podcast today is Tracie Bresnahan of Custom Creations. Tracie owns a full service, turn-key, to-the-trade workroom supporting designers. Tracie is the President of the Window Coverings Association of America (WCAA) and she is sharing with us today some of her challenges in scaling a workroom. As you all know, these are the same challenges in many cases that we have no matter the business type. Listen in as we discuss changing locations, hiring, adding project management solutions and the timing of it all.

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121: Year End Planning for HR, Marketing and Finances for your Design Firm

This is the third episode I am dedicating to going through a year-end review. I believe this process is instrumental in creating a business plan that we desire and doing it with intention. Today we will focus on some of the review process necessary in the areas of human resources, marketing, and financials.

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120: How to Determine Which Project to Take for Your Design Firm

Joining me on the podcast today is Krissy Peterson of K. Peterson Design located in Seattle, Washington. Krissy offers full-service design to her clients and today we are going to tackle a business challenge she is having. My guess is that each of us has had a similar question at some point, and this one has a very detailed answer. Take notes, because there is a lot to untangle.

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119: Building a Leadership Focus for Your Design Firm

On the podcast today is Kris Plachy of Kris Plachy Coaching. Kris’s focus is to guide leaders through the tricky path of learning to lead a team. We talk about her Five-Step Management System on the podcast as well as many other aspects of leading, coaching, and managing a team. This is such a great topic because many of you are growing your teams and focusing on this aspect of your business. Kris and I think alike on these topics so it was fun to dig in.

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115: Managing Business Growth Expectations for Interior Designers

On the podcast today are Chandler and Jeremy Quarles of Peach and Pine Interiors. They were on the podcast back in episode 80 where we talked about them building a business together that integrated their family life and business life. Today we are going to look at a business challenge they are facing. And this is a challenge that many face – the messy middle. What do we mean by this? This is the place where you are not where you were – but also not where you ultimately want to be. The messy middle. And why do I call it that? Because this is the place that we are in the most, and that takes perseverance to get through. This is the dash between when your business starts and when it is done. This is where your business life is lived. Listen in as we look at this place, create a new perspective, and actually celebrate this climbing up the staircase to our business mastery.

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114: Creating Barriers to Entry for Your Design Business

If you have ever read the book, Book Yourself Solid, by Michael Port, you may be familiar with his velvet rope policy. This policy is created to establish boundaries for working with your ideal client. You identify your client and give them access to cross the velvet rope to work with you. In this podcast, we are going to dig into creating barriers and then removing barriers for entry to working with your company.

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113: How a Financial Advisor Can Support Interior Designers

With me on the podcast today is Brad Clinard of High Point Financial Design located in, you guessed it, High Point, NC. Brad’s firm supports interior designers in the journey to financial independence. We will talk more about what financial independence means, the building blocks to creating this, and how Brad’s firm differs from others. You will easily see the connection as well as the overlap between your business financials and family financials. Lot’s to consider with this topic. Enjoy!

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112: 6 Ways to Remove Overwhelm in Your Design Business

Have you ever been in a place where you were getting all the jobs you wanted and dreamed of? All you have been working for. And the challenge is that it all came in at once – and now you are completely overwhelmed. Maybe you can feel your heart rate speeding up and a light sweat breaking out even as I say these words. Well, if so – this is the podcast for you. We are going to talk about how to manage and overcome the overwhelm in your business.

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111: Creating Social Media Ads for Your Interior Design Business

Joining me today is Traci Reuter of Divine Social. Her firm supports businesses in growing their brands through authentic, meaningful social advertising. We are going to discuss Facebook and Instagram ads. We will be looking at the difference between organic posts, boosted posts and paid advertising. Listen in if you think your company is ready or might be soon for digital paid advertising.

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109: Updating Your Digital Strategy for Interior Designers

With me, today on the podcast is Brandi Bernoskie of Alchemy and Aim. Brandi is a digital strategist, web developer, and tech expert. Our conversation is focused on updating your digital strategy. Many of us have a plan to show up online, but how often do we refine it, and what prompts us to do so? These are the questions we will be digging into.

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108: 50 Lessons Learned for Interior Designers

As many of you know, I contemplated two years before even starting this podcast in 2018. I purchased everything I needed, put it on a shelf, and waited. Because at that time, I did not have the bandwidth to produce it and keep it going. It took me two years to clear my head and schedule to be able to commit to what it would take for a podcast. It is a lot of work, but well worth it. While some podcasters watch the number of listeners and subscribers, I check it very little. Why? Because if you are the only one listening and if you are able to shift your mindset around profitability – then it is worth it. You. I decided at the very beginning, and still hold this dear – I am willing to do this work and share it as long as I am learning and offering the same to you.

So, like the two years before, I would love to share with you my favorite highlights of each episode from the last year. This offers not only a refresher on my guests, but if you are new to the podcast, a hint of what you might want to go back and listen to.

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107: Business Measurements are Critical for Your Interior Design Business

Joining me on the podcast today are Michelle and Alex Gage of Michelle Gage Interiors and Business Measurements. We are focusing our attention on the need for business financial measurements that allow a business to know where it is and use the data to make decisions on where it is going.

If you have been listening to my podcast for any time, you know how much I focus on profitability – hence the name of the podcast, as well as, the importance of not only knowing your numbers but knowing what they are telling you. The story of your numbers if you will. What Michelle and Alex have created is a dashboard that will help you know your numbers at a glance whenever you want. And knowledge is empowering.

No matter where you are with your financials, listen in today. And don’t forget to go to my website and check out the Understanding Your Financials course and Master Your Profit course to really understand what all the numbers are telling you.

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106: 5 Keys to Success that Exceptional Leaders do that Spur Growth and Profitability

Joining me on the podcast today is Eileen Hahn. Eileen is a leadership consultant who partners with organizations to assist them in hiring and leading exceptional people. Today we will be exploring the 5 keys to success that exceptional leaders employ. Eileen joined us on episode 50 where we talked about hiring exceptional people. See the connection? Eileen is all about working in and with the exceptional. Grab a pen and paper and get ready for a great conversation.

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102: How to Build A Testimonial Strategy for your Design Business

On the podcast today is Maddie Poteat, the founding partner, and lead marketing strategist at MP Consulting based in Nashville, Tennessee. Maddie and I are going to jump into a conversation about testimonials. We're going to talk a little bit about the difference between just asking for feedback from your client and really having those social proof testimonials. We're also going to look at how to create the questions, how to collect that information, where to put it online, and why we need to do it. We're going to discuss the benefits, and then even what not to do, or what's not really the best way to go about gathering testimonials. Testimonials, as many offer to us, are a free way to have a large marketing impact, so we don't want to overlook how to get, use, and manage them properly in our business. So I hope you'll walk away with a couple of ideas of the testimonials you need to get, how to add that into your process, and where you want it to show up.

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100: How to Integrate Faith in your Design Business

On the podcast today are Erika Ward from Erika Ward Interiors, and Veronica Solomon of Casa Vilora Interiors. Both of these women have a very strong faith. They are living it out in their day to day transactions including how they respond to people. They are very transparent with what they believe, and how it drives their lives and their businesses.

I invited them on the podcast to talk about how they integrate faith and business. Whether this is what you believe, or what you don't believe, I want to invite you to listen with an open heart. Then maybe ask yourself, "What do you believe, and how does that fit into how you live your life and run your business?" Again, we can all respect each other, and we can believe different things, but it is interesting to listen and to understand. As I love to say, seek first to understand and then be understood. I hope you find today's podcast different and interesting, but also enlightening. I also hope that it gives you food for thought for your own business. Enjoy the podcast.

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