Create Your Brand & Engage Your Tribe
Do you have a clear understanding of how your ideal client perceives your company, your product and your service? Do you even know who your ideal client is?
Instead of trying to offer too many services and or attempting to attract the general public, you and your business will be more successful if you can define your niche market, offer specialized services, and focus on a target client. This course will help you accomplish this and more.
Pricing Without Emotion | 2 Day Class
Pricing is the most dreaded task for design professionals. This course takes the fear and mystery out of custom workroom and designer pricing. Students will leave with a better understanding of their specific pricing needs along with the skill and confidence to charge what they are worth. Pricing discussions include wholesale and retail pricing, pricing for the unknown, and pricing in a changing market. Examples that are relevant and real will be explored. No pricing question is taboo.
Business Planning Workshop | 2 Day Class
Have you taken the time to work "on" your business by planning how it will function, who you are meant to serve, and how you will find clients? This two day interactive workshop will help you identify why you are in business, who you are in business, and who your customer is. You will walk away with an analysis and plan for your finances, marketing, company structure, and future direction.
Creating Confidence | 1 Day Class
The key to owning your business and representing it well is confidence. Confidence does not mean being cocky - it means knowing who you are and defining why you do what you do. Have you ever heard the phrase, "fake it until you make it?"
While this may help in the short run, it will not lead to a better life or a lasting ability to instill confidence in your services and in your client.
In this one day workshop you will identify the barriers to confidence, role play difficult situations so that you feel comfortable with communication interactions, and create the foundation to build a strong, confident business.
Communicate Your Way to Success | 2 Day Class
Communication can be a deal maker or breaker. Great communication skills start before a word is said. This course will delve into communication skills with an emphasis on how to really convey what you want and need in a conversation while having a good understanding of the needs of the other person. This is a workshop class where you will have the opportunity to role play and sharpen your listening skills, verbal and non-verbal skills, as well as written communication skills.