027: Referrals Without Asking For A Full Pipeline

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027: Referrals Without Asking For A Full Pipeline

with Stacey Brown Randall

Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Through her programs, she provides a roadmap to take control of your business.    

 Stacey’s quest to crack the code on how to generate referrals without asking began after her first business failed. When she started her second business – a business and productivity coaching practice – she knew keeping her pipeline full of new clients would be one of the biggest differentiators from her business failure.  She honed-in on referrals as the main source of prospects for her second business but wasn’t satisfied with the conventional advice which is to receive referrals you must ask.   

Stacey has taught her “no asking” referral generation strategy to hundreds of companies including Slater Interiors, HM Properties, Urbanik Interiors, Real Living Real Estate, Keller Williams, International Minute Press, Dogtopia, O’Connor Insurance Associates, Milazzo Webb Law Firm, Wells Fargo Advisors, Success Institute, Ameriprise, Farris Cooke CPA, LearningRX and more small businesses and solopreneurs.  

She is a three-time entrepreneur, author of Generating Business Referrals…Without Asking, and host of the Roadmap to Grow your Business podcast. 

 Stacey received her Master’s in Organizational Communication and is married with three kids, a 10-year-old son, 8-year-old daughter and she and her husband are raising their 11-year-old nephew.

 Topics Mentioned:

  • Referral

  • Referral source

  • Trust

  • Touchpoints

Listen to the Episode

Thoughts from Stacey:

  • Referrals have two things: a personal connection and an identified need.

  • It is not an industry thing.  It is a mindset thing.

  • A real referral is a transfer of trust.

  • Flip the script and help others refer you without the ask.

  • Build a referral experience for your referral sources.

  • Identify your referral sources then treat them like royalty.

  • You don't have any revenue if you do not have any clients.

  • The way to get more referrals from your referral sources, is to take care of your referrals.

  • Make the touchpoints meaningful and memorable.

  • Hand written notes are always called for.


References and Books: