Joining me today is Brooke Chapman. She's the executive director of Three by 3 and Nine Boxes. Brooke has a proven track record in helping small businesses really create a strategy around their marketing. Today we're going to be talking about strategy versus tactics in your business with regard to marketing. Brooke uses a phrase that made me laugh, she calls it random acts of marketing. That's when we're just doing tactical work instead of strategy work. So listen today and see if there are some changes that you can make to your business to be more strategic.

On the podcast with me today is Jill Palleschi of Jula Paper Co. Jill created Jula Paper Co out of a passion for design and a love of celebrations, both big and small. Jill believes that branding should be accessible to everyone and she supports businesses owners at all levels as they create brands representative of their business. Listen in as we discuss the story of our brand, how to not be trendy but to create a long-lasting brand, and what to do if you cannot afford a custom brand when first starting your business.

With me on the podcast today is Andrew Allemann. Andrew is a podcasting expert and founder of PodcastGuests.com. This is a service used by over 30,000 people to find guests for podcasts and for experts to get booked on podcasts. Today we will talk about the profitability of other people’s traffic which is increased by being on a podcast. 

With us on the podcast today is Jeremy Miner. Jeremy is the Chairman of 7th Level, a Global Sales Training company. Jeremy shares that “The single most effective way to sell anything to anyone in 2022, is to be a problem finder and a problem solver... NOT a product pusher.” We will discuss this and why the old ways of selling no longer work well.

With me today is Erin Ollila. Erin is a copy coach and conversion copywriter and so much more. Erin believes in the power of words and how a message can inform – and even transform – its intended audience. Today we will be talking about the intersection of SEO, messaging, and copywriting for your marketing materials. Get ready to take notes!

Joining me today is Pamela Durkin. Pamela has spent over 30 years in the high-end design business serving both residential and commercial clients. She continues to practice design and also teaches other designers how to be magnetic and attract the best clients through her In Demand Designer Program. We are talking today about networking, ideal clients, and how to make an impression from the beginning.

With me today is Rachael Bozsik, an international speaker and the “go-to” elite personal branding coach for high achieving interior designers. Rachael has been featured in Forbes, Glamour, at Harvard Business School, Oprah’s Leadership Academy and more. Our conversation today will focus on building out your niche, your authority and your visibility to attract your ideal client and keep your pipeline full.

Joining us today is Andy Seeley, CEO and Co-Founder of Creatively Disruptive, a digital marketing agency built by a team of professional nerds that work together as the Small Business Champions. Andy is a Small Business Marketing Expert and he is committed to helping businesses keep up with all the latest algorithms to make sure they are getting their money’s worth for their online advertising.

Joining me today is Chad Smith of SideDoor. Chad is an entrepreneur with a long background in the design industry. On today’s podcast we are discussing how to monetize and streamline the ordering and procurement process by using an online tool that has digitized the order process. SideDoor can be used in a multitude of ways in your business, and I hope you are as excited about learning and considering the opportunities as I am.

Joining me on the podcast today is Misty Molloy of CoCreative Interiors. Misty began her design business a little over a year ago and has had rapid growth both in the development of her business and in her designs. After working through her financials, Misty experienced some overwhelm which lead to her getting stuck with how to move forward. Listen in as we dissect her challenge, remove obstacles, and make a path forward for her.

Catrina Maxwell from CatMax Photography is joining me on the podcast today to talk all about how to create a successful brand and lifestyle photo shoot. Cat and I recently worked together to create my new photos and her process was top notch. I loved crafting the story lines, then taking the pictures to tell the story. Listen in as Cat shares her journey in photography and how we can take photos that allow us to make human connections.

With me on the podcast today is Stacey Brown Randall. Stacey is an award-winning author of “Generating Referrals Without Asking”, which we talked about on episode 27 of my podcast back in 2019, and she is the host of the popular podcast, Roadmap to Grow Your Business.

Stacey and I met when we were both working together as co-authors of the book, “The Things I Learned From A Well-Designed Business – The Power Talk Friday Experts”, Volume 1.

Today, Stacey and I are going to look at our referral strategy through a layering approach. There are 6 layers, and after today you will think of planting referral seeds for your business with intention.

Joining me on the podcast today is Diane Diaz, the Lead Speaking Coach and Personal Brand Strategist with Speaking Your Brand. She works with women entrepreneurs to help them create their signature talk so they can speak with clarity, conviction, and confidence. Today we are going to talk about creating your voice, ways to use it in your marketing and personal sales cycle, as well as how to use it as a thought leader creating influence in your industry.

With me today is Katie Saunders of Pop and Grey. Katie is a brand strategist and website designer who partners with interior designers to elevate their strategic brand design and messaging so that their brand presence reflects their style and story in every unique detail. Katie is a southern girl, so get ready for the double southern accents between the two of us.

We are going to discuss why our style is not our brand, how we start to define a brand, and why it matters. Enjoy the podcast.

This is the third episode I am dedicating to going through a year-end review. I believe this process is instrumental in creating a business plan that we desire and doing it with intention. Today we will focus on some of the review process necessary in the areas of human resources, marketing, and financials.

If you have ever read the book, Book Yourself Solid, by Michael Port, you may be familiar with his velvet rope policy. This policy is created to establish boundaries for working with your ideal client. You identify your client and give them access to cross the velvet rope to work with you. In this podcast, we are going to dig into creating barriers and then removing barriers for entry to working with your company.

Joining me today is Traci Reuter of Divine Social. Her firm supports businesses in growing their brands through authentic, meaningful social advertising. We are going to discuss Facebook and Instagram ads. We will be looking at the difference between organic posts, boosted posts and paid advertising. Listen in if you think your company is ready or might be soon for digital paid advertising.

With me, today on the podcast is Brandi Bernoskie of Alchemy and Aim. Brandi is a digital strategist, web developer, and tech expert. Our conversation is focused on updating your digital strategy. Many of us have a plan to show up online, but how often do we refine it, and what prompts us to do so? These are the questions we will be digging into.

On the podcast today is Maddie Poteat, the founding partner, and lead marketing strategist at MP Consulting based in Nashville, Tennessee. Maddie and I are going to jump into a conversation about testimonials. We're going to talk a little bit about the difference between just asking for feedback from your client and really having those social proof testimonials. We're also going to look at how to create the questions, how to collect that information, where to put it online, and why we need to do it. We're going to discuss the benefits, and then even what not to do, or what's not really the best way to go about gathering testimonials. Testimonials, as many offer to us, are a free way to have a large marketing impact, so we don't want to overlook how to get, use, and manage them properly in our business. So I hope you'll walk away with a couple of ideas of the testimonials you need to get, how to add that into your process, and where you want it to show up.

On the podcast, today are Darla Powell and Natalie Grafe of Darla Powell Interiors and Wingnut Social. Together Natalie and Darla manage multiple businesses (design, podcast, social media, fire-fighting, and a family business.) We are going to discuss how they started these businesses, how they don’t do it alone and have delegated with a team approach, and how they schedule time to pull away from the business. We are also going to talk a little about social media, some of the changes that have been happening and how to get started if you have more time than money. Hope you enjoy the podcast.