The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

Systems & Strategies Michele Williams Systems & Strategies Michele Williams

183: Preparing for an OPs Resource in Your Design Firm

On the podcast today with me, again is Kelcee Sparks. And she is the Director of Operations and Success for Scarlet Thread Consulting. You might remember that Kelcee and I did Episode 168, together on how to hire an operations person for your design firm. And in that episode, if you haven't listened you may want to go check it out. We discussed operations, building trust, working within your zone of genius and process, we really focused on what an operations person did and why you might need one. Today, we're going to go a little bit deeper. And we're going to really focus on the details of being ready, creating the first steps to move in the direction of hiring an operations person, we're going to talk 30-60-90 day plans. And we're also going to talk about creating a hybrid, so that sometimes the person may be in the office, and sometimes they may be working remotely. And so I hope that you gather a lot from this and are able to put it into practice.

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Financial Michele Williams Financial Michele Williams

182: Managing to a Budget in Your Design Firm

Do you currently create a budget for your new year and then manage to it? If so, you are going to enjoy this podcast. If not, I ask that you listen with an open mind and perhaps are swayed to begin this process of financial management. Either way – let’s talk about budgets and how to manage to them effectively in your firm.

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Hiring Michele Williams Hiring Michele Williams

181: Working With a Recruiting Agency for Your Design Firm

Joining me on the podcast today are Paige Risley and Beth Moffatt of We Recruit Well, both of these women have worked in the online space, both in positions of being virtual assistants. And now they have pulled together their resources and created a company, We Recruit Well, where they help place online resources for your company. And so we're going to talk today about what that process looks like, how to be prepared for hiring, and how to make sure that you are matched with the correct person.

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Financial Michele Williams Financial Michele Williams

180: Financial Management and Oversight in Your Design Firm

Joining me on the podcast today is Peter Lang, owner of the designer CPA, Peter and I both have a heart for supporting this industry with good financial practices and understanding. And today we're going to talk about what we see as kind of the lifecycle, if you will, of bookkeeping and bookkeeping needs and the overwhelming hole and desire in the industry to have better bookkeeping practices. So I hope you enjoy the podcast and are able to see where you fit in the bookkeeping trajectory.

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179: Setting and Revising Your Financial Goals

Each year we go through a process of setting our financial goals for the following year, or at least we should. And I don’t use the “should” word without consideration. Many of us hate to be told what to do, so my hope is that in this podcast you understand the why behind it and you decide for yourself that you ‘should’ create financial goals.

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Marketing Michele Williams Marketing Michele Williams

178: Creating a Niche, Authority and Visibility Strategy for Your Design Firm

With me today is Rachael Bozsik, an international speaker and the “go-to” elite personal branding coach for high achieving interior designers. Rachael has been featured in Forbes, Glamour, at Harvard Business School, Oprah’s Leadership Academy and more. Our conversation today will focus on building out your niche, your authority and your visibility to attract your ideal client and keep your pipeline full.

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177: Measuring What Matters in Your Design Firm

Welcome to 2022! This year we are going to focus on metrics in our companies. Identifying what metrics are, what we need, and how to go about monitoring them. Last year it was all about strategy – and this year all about how to make the strategy work. Listen in for tips and tricks that will help you determine if you are still on task or not.

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176: Building a Mindset of Resilience in Your Business

I am so excited to welcome Ceil DiGuglielmo of the Sew Much More podcast back to share the podcast with me continuing a 4-year tradition of reviewing our year and preparing for the next. Ceil is the owner of the custom drapery workroom, Sew Much More, a podcast by the same name, the owner of the Curtains and Soft Furnishings Resource Library, and the publisher of the Drapery & Design Digital Digest. Enjoy listening to us dig into the challenges and shifts that happened in 2021 and find out what books are on our holiday reading list.

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175: Ending the Year Well for Your Design Business

Can we just talk for a few minutes about what it means to end the year well? Does it mean to have every job go our way? Does it mean to make more money than ever? Does it mean to barely get through it but still be standing? On today’s podcast we are going to chat about ending the year well – defining that – and using the little time we have left to do it.

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174: Importance of Finance Management for Interior Designers

With us today is Damari Gold, owner of The Gold Standard Accounting & Tax firm. Damari is passionate about helping small business owners understand their money. So you can easily see why I am excited to have her on the podcast.

We will be talking about the yes and no items for tax deductions, the importance of CFO days in your firm, and why we need a tax plan. Enjoy the conversation!

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172: 4 Areas to Build Processes in Your Design Firm

Joining me on the podcast today are Debra Scarpa and Ashley Blaesing of Home Designer Marketing. We are going to talk systems and processes which you all know by now is a favorite topic of mine. We will look at the benefits of having systems, which areas of the company we need to create them in and go over an idea of the types of systems that will make our work more efficient. Enjoy the podcast.

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171: How to Create an Interior Design Business to Sell

John Warrillow is the founder of The Value Builder System™, a simple software for building the value of a company used by thousands of businesses worldwide. He is the author of Built to Sell: Creating a Business That Can Thrive Without You, The Automatic Customer: Creating a Subscription Business in Any Industry, and The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top. John also hosts the popular podcast, Built to Sell Radio. Today, we are talking about how to create a business to sell, the difference between a job and a business, and who needs to be on your team.

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Leadership Michele Williams Leadership Michele Williams

170: The Scarlet Thread Origin Story

On the podcast today I’m going to share my origin story. Some of you have reached out to me and asked me to share more and that you want to hear more. And so I thought it would be a great thing to just put my story out there beginning to end. That's what I'm going to do today. I hope that there's something that you can take away from it and that it inspires you.

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169: Growing Your Design Business With Your Spouse

Joining me on the podcast today are Jenny and Ben Slingerland of Black Ink Interiors. Jenny and Ben are clients of mine who have had tremendous growth over the last year. Today they are going to share their story of how they began working together in the company, how their business has morphed over the years, and how they each have their area of specialty that makes it all work.

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Hiring Michele Williams Hiring Michele Williams

168: How to Hire an Ops Person for Your Design Firm

Joining me today on the podcast is Kelcee Sparks. Kelcee is the Director of Operations and Success for my company, and we've been together for almost a year. We're going to talk about what it's like to hire an operations person, why you need one, and actually how to hand off the work that sometimes can be very difficult to let go of. I hope you enjoy our conversation.

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Marketing Michele Williams Marketing Michele Williams

167: How to Build Trust In Marketing Your Design Firm

Joining us today is Andy Seeley, CEO and Co-Founder of Creatively Disruptive, a digital marketing agency built by a team of professional nerds that work together as the Small Business Champions. Andy is a Small Business Marketing Expert and he is committed to helping businesses keep up with all the latest algorithms to make sure they are getting their money’s worth for their online advertising.

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166: Have You Taken Your Design Business As Far As You Can Alone

Have you ever thought to yourself, “This is all I know how to do?” I have. And therein lies the opportunity to find someone who knows more than you do about that topic. And what you do next depends on the resources you have. Maybe you have lots of time, then you might want to investigate, listen to podcasts or read books – perhaps even take a course. But what do you do when you don’t have time, and you do have money as a resource? You invest in finding the right answer to fast-track you where you want to go. On the podcast today we are going to dig into the question, “Have I taken my design business as far as I can alone?”

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Systems & Strategies Michele Williams Systems & Strategies Michele Williams

165: Why Relationships are Key to Scaling Your Design Firm

With me today on the podcast is Sarah Walker of Nuance Interiors in Washington State. Sarah has just opened a high-end showroom in the Pacific Northwest catering to builders and other designers. We are going to discuss her journey in design, how she chose to step out of the comfortable and take a risk, and what she would do differently next time.

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164: How to Prepare for a Deep Dive Strategy Session

There comes a time for every business owner where they know a cursory glance over their business is not enough. They must do a deep dive into the company to check for workflows, profitability, products, services and more. And this deep dive can be overwhelming if not done methodically – because there are rabbit trails that quickly show up! On today’s podcast I am going to share with you my recent deep dive strategies, how they worked, and what could be improved. Enjoy!

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163: How to Leverage Leadership in Scaling Your Design Firm

With me today on the podcast is Jenni Egger of Jenni Egger Designs. Jenni is one of my coaching clients and she has built a wonderful business in Indiana. Jenni had a career prior to her design firm working with the Estee Lauder Companies. We are going to discuss what she learned from that company that gave her a specific insight into building and scaling her current firm.

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