295: Avoiding Common Mistakes When Charging Premium Rates

MarketingLeadership
Written By Michele Williams

295: Avoiding Common Mistakes When Charging Premium Rates

Raising your prices can feel like a bold move—but what happens when your premium rates don’t deliver the results you expected? In this episode, we’re uncovering the most common mistakes entrepreneurs and service-based professionals make when charging high-end prices.

Learn how to identify the gaps in your pricing strategy, communicate your value effectively, and attract clients who are ready to invest at your level. If you’ve ever wondered why your premium pricing isn’t landing the way it should, this conversation will show you exactly how to fix it.

Topics Mentioned:

  • Profitability

  • Premium Value

  • Brand Alignment

  • Strategic Pricing and Brand Differentiation

Listen to the Episode

Key Thoughts: 

  • Align premium rates with premium outcomes. Value must match the pricing.

     

  • Align your brand identity, messaging and presentation with the premium pricing to avoid client distrust.

  • When pricing and brand and value alignment is done well you will not feel the need to apologize or over explain the cost.

  • Target a specific audience instead of trying to appeal to everyone.

  • Create transparency in your pricing and billing practices with open and clear communication.

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References and Resources:

Click here to read the transcript for this episode.

Michele Williams
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294: Find the Habits Driving Your Business