031: BLOGS ARE STILL RELEVANT
with JAQUILYN EDWARDS
Jaquilyn Edwards is a writer, artist and the founder of Ochre & Beige, the blogging studio responsible for ghostwriting 150+ blog posts and several websites in the interior design industry last year.
Jaquilyn's design & marketing education at Stanford, paired with several years at a tech startup in Silicon Valley, are the power couple that help her support creative entrepreneurs' profit goals with effective blogging strategies.
Beyond executing a solid plan, however, Jaquilyn has found a knack for pinpointing a common theme, or why, among the flurry of details in each designer's life. This translates to capturing their unique "voices" within a blog or website and witnessing the surprising result — mutual empowerment on the path to profitability!
Listen to the Episode
Thoughts from Jaquilyn:
I had to make the choice to grow.
Blogging gives you access to so many people.
When you have a blog, you can structure content around it when it comes to marketing.
You want your warm leads to sign up for the website.
It’s natural to just post to social media once a week, but you can post multiple times.
You can get 2-3 weeks of social content from one blog post.
Mention the blast in any video you do.
Your content should support your business goals.
Use headlines settings to your advantage (H2 and H3 headers).
You can write like you speak.
Really focus on the value of your content.
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