029: Branding to Create Your Narrative

029: Branding to Create Your Narrative

with Nicole Heymer

Nicole Heymer is the founder of Curio Electro, a boutique creative agency specializing in intuitive branding, compelling design and actionable strategy. Since 2011, Curio Electro has worked with a wide variety of clients at every stage in their development, from nationally known interior design firms to local craft breweries.


Nicole's clear, practical take on branding has been featured in print, on podcasts, and as the framework for branding workshops. She is an active ASID Industry Partner and currently serves as the Editor of NJ ASID's Blueprint Magazine.

 Topics Mentioned:

  • Digital destination

  • Niche

  • Narrative

  • Commodity vs. boutique

Listen to the Episode

Thoughts from NICOLE:

  • Find your own niche!

  • Try to learn the lesson the first time, for the next time.

  • The biggest problem is the lack of messaging.

  • Someone will write the narrative for you if you do not take control of it.

  • Find what is true and interesting about your business.

  • Is it different from the competitors?

  • Is it desirable to a target client?

  • Is it doable for the business?

  • You have to be attached to the plan and the brand.

  • You are not a commodity!

  • It is not just about the marketing.

  • It is never too late to properly brand your business.

  • Don’t be afraid and stand for something.

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