The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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203: Grow Your Design Firm with Podcasting

With me on the podcast today is Andrew Allemann. Andrew is a podcasting expert and founder of PodcastGuests.com. This is a service used by over 30,000 people to find guests for podcasts and for experts to get booked on podcasts. Today we will talk about the profitability of other people’s traffic which is increased by being on a podcast. 

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202: Tax Strategies for Your Design Business

Wendy Barlin is on the podcast with me today. Wendy has worked with business owners for over 25 years to guide them with business development, tax and cash flow strategies. Her direct and clear communication style, helps business owners understand a topic that often brings much fear and trepidation. So – let's talk taxes.

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201: How to Rethink Your Business

Today we are airing an episode that we launched in 2020. Many of us are seeing changes in buying patterns, budgets, and selections. While the details are different from where we were in early 2020, the rethinking our business part is the same. In this podcast we will examine how to dissect our businesses so that we can analyze them and perhaps put them back together again in a different way. Really knowing the pieces and parts, as well as what we're great at, or core competency, helps us to determine the best ways that we can show up and then serve our ideal client. Let’s focus on how to be nimble in an ever-changing world. How to grow and scale while maintaining our flexibility, which is not always easy. That will allow us to maneuver through any change. I hope you enjoy.

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200: Problem Solving as a Sales Process

With us on the podcast today is Jeremy Miner. Jeremy is the Chairman of 7th Level, a Global Sales Training company. Jeremy shares that “The single most effective way to sell anything to anyone in 2022, is to be a problem finder and a problem solver... NOT a product pusher.” We will discuss this and why the old ways of selling no longer work well.

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199: SEO and Messaging for Your Design Business

With me today is Erin Ollila. Erin is a copy coach and conversion copywriter and so much more. Erin believes in the power of words and how a message can inform – and even transform – its intended audience. Today we will be talking about the intersection of SEO, messaging, and copywriting for your marketing materials. Get ready to take notes!

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198: Rest, Recharge and Reset You and Your Business

Let’s talk more about burnout. Last month we looked at being burned out and looking for inspiration in different ways. But this month, I want to talk about being exhausted – in all the ways: mentally, physically, emotionally and even spiritually. And – what we can do about it. Enjoy the podcast.

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197: Creating Systems that Work for Your Design Business

Adi Klevit, Founder and CEO of Business Success Consulting Group is with me today sharing from her twenty-five years of knowledge and experience as a trained Industrial Engineer, management consultant and business executive to bring order and efficiency to organizations. We will discuss how processes improve efficiency and performance. Listen in for insight on bringing order to the chaos in your life and business.

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196: Creating and Documenting the Procedures in your Design Firm

With me on the podcast today is Owen McNab Enaohwo. Owen is the CEO and Co-founder of SweetProcess, an easy-to-use software that enables company executives and their employees to collaborate together to quickly document and/or improve their standard operating procedures, processes, and policies. We will dig in to where to start, how to monitor and improve processes and how to engage your team in the collaboration.

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194: Break Up With Debt

Joining me today is Melanie Lockert. Melanie is the author of the book, Dear Debt, based on her long-standing blog. She is also the podcast host of Mental Health and Wealth. Melanie was successful in paying off $81,000 in student loan debt and she has chronicled her journey on her blog and in her book. Today our focus will be all about debt and how to manage it.

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193: Leveraging Your Network to Build Your Design Business

Joining me today is Pamela Durkin. Pamela has spent over 30 years in the high-end design business serving both residential and commercial clients. She continues to practice design and also teaches other designers how to be magnetic and attract the best clients through her In Demand Designer Program. We are talking today about networking, ideal clients, and how to make an impression from the beginning.

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189: Reviewing Your Profit First Strategy

Have you created a Profit First strategy and implemented it – then left it alone? Are you still confident in the percentages you have allocated? Is your system and process growing with the evolving financials and needs of your company? If you are not sure, then this is the podcast for you. Let’s talk about how to review your profit first strategy and how to tweak it to make it work for your business today.

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188: Building Heroism in Business

Scott Beebe is the founder and head coach of My Business on Purpose and he's the host of the My Business on Purpose podcast. He loves to liberate small business owners from the chaos of working in their business and helps to get their lives back by assisting them in articulating and implementing intentional vision mission values, systems and processes.

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187: Introducing Metrique Solutions

For years I have been asked to write a book. And while I have co-authored a book and enjoyed that process, I felt like there was something else I was supposed to put out into the world. Today I want to introduce you to Metrique Solutions. A software application that will help you make financial decisions in your business in just minutes a month. On this episode I will share with you the origin of Metrique Solutions along with the problems it solves. I am excited – so let’s get to it.

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186: Preparing Your Business to Step Away

As owners, we build and build and work and work on our business. But what happens when we need to step away for a time? Can the business move on without us? What if we are out for a hot minute and someone needs to step in on our behalf, have we established a company that they can move into? On the podcast today, we will look at the areas we need to consider for continuity of service if we, the owner, need to take a sabbatical.

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185: Backwards Financials for the Win

Today I'm bringing you a replay of a podcast that we launched in the first few months of our podcast back in 2018. This particular podcast was in response to a question that Tracy Taylor emailed and asked me about how she could figure out her financials backwards. I work with my clients to create a top-down and a bottom-up model of their financials. And on this episode, you will hear Tracy and I work through her numbers, I want you to really listen in for some actionable takeaways so that you can look at your business financials backwards.

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184: How to Build a Design Business that Fits Your Strengths

I am so excited to have Carol Lang, of Carol Lang Interiors in NJ, on the podcast with me today. Carol is an excellent designer who has really learned to create her own path forward in this industry. We will be sharing her journey of discovery to clarify what she wants out of her business, and how that work is iterative and ongoing. I hope you enjoy!

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