004: All Roads Lead to Profit If You Set the Correct Coordinates
with Mike Michalowicz
Today we have on the show Mike Michalowicz, entrepreneur behind three multimillion dollar companies and the author of Profit First, The Toilet Paper Entrepreneur, The Pumpkin Plan, Surge and Clockwork. Mike is globally recognized as the guy who challenges outdated business beliefs.
Sustainability and Responsibility
Ideal Clients and Target Markets
Listen to the Episode
Thoughts from Mike:
Profit allows for me to continue to deliver what I intend to for my community.
Clients want to know that your business is sustainable, and sustainability IS profitability.
It is important to have a realignment of pride in profits.
In The Toilet Paper Entrepreneur we learn that lack is our biggest advantage. Lack brings about innovative thinking and challenges us.
In Pumpkin Plan we learn how to grow organically and healthily and to identify our best clients.
Once we have clarity on a purpose, the journey becomes very rewarding.
Surge teaches us to know our industry and to see what the next big thing is.
Clockwork teaches that our business can be sustainable and not reliant just on us.
Links and Resources:
By Mike Michalowicz
E-Myth Revisited by Michael Gerber