042: Staging and Interior Design Can Coexist
with Shauna Lynn Simon
Shauna Lynn is an award-winning home staging industry expert and business strategist, fiercely committed to guiding aspiring entrepreneurs to achieve success in all facets of their business. She is A veteran of educating and inspiring entrepreneurs from all industries, and has built a thriving home staging and design business, been voted number one in her local region, and oversees a remarkable team of home staging and design professionals. In 2015, she founded Styled, Listed, and Sold (SLS) Academy to provide core and continuing education for home staging professionals, and has created a comprehensive and systematic program for teaching the technical and the business side of the home staging world. Prior to founding her home staging and design company, Shauna Lynn worked as an analyst. She continues to apply her technical training in Mathematics to her every day work, combining creativity with logic to achieve incredible results.
Listen to the Episode
Thoughts from Shauna:
There is a way to “grandfather” your current clients without necessarily keeping their price the same.
I had to take a long hard look at my business and decide if I wanted to continue with it.
You have to know exactly what your brand is.
You can still have a good focus of your brand and still offer a variety of services.
People love to give us “opportunities” to give us exposure. Do not take on an opportunity unless it will be a true benefit to the business.
Furniture placement is the number one thing we do in home staging.
When staging homes, your client is the house.
Real estate agents do not like to deal with staging…That’s why they hire stagers.
Do your research to see if you really want to get into home staging.
In order for me to be profitable, my team needs to be happy.
If something isn’t working, fix it.
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