The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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055: Creative Confidence Leads to Business Confidence

Joining me today is Courtney McLeod. She is the founder and principal of Right Meets Left Interior Design, an award-winning Manhattan-based full-service design studio.  An avid colorist at heart, Courtney draws from a kaleidoscopic toolbox of texture, pattern, and color to create rooms evocative of one emotion above all others - joy. Her work has been featured in print both in the US and abroad - including the cover of Aspire Design + Home Magazine and Luxe Magazine. She has been named a 2019 Style Spotter by the High Point Market Authority and included on the 2019 list of emerging designers by Luxe Magazine.  Courtney is an S. Harris brand ambassador. 

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054: Community and Connection Even as an Introvert

Cat French, founder of Catherine French Design, LLC., runs a full-service interior design studio located in Chapel Hill, North Carolina. She is a graduate from the University of North Carolina at Greensboro with a Master of Fine Arts in Interior Architecture and a Specialization in Historic Preservation. After teaching the Environmental Design Studio at UNCG and giving presentations on interior design and historic preservation at several State and National conventions, Cat decided to open her own business and launched Catherine French Design, LLC – just a few short years ago. Her clients include executive-level professionals, Physicians, Authors, and Professors, and are located all across the East Coast, ranging from luxury new construction homes to relaxing condos by the sea. Cat is known in the professional community as a trusted, reliable designer that will get the job done on time and within budget. 

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053: Bookkeeping for Success

On the podcast today is Emily Moore. She owns and operates the Bean Countery which is a Certified Profit First full-service accounting and advising firm.

What started as a side hustle to save her soul from Corporate Finance has grown over the past decade.  It is now a full-time passion of hers to meet entrepreneurs where they are and improve their business finances and overwhelm so they can live the life they crave. 

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052: Confidence by Design

Today's podcast is another solo episode. In it, we're going to talk about confidence. It is really a big topic and one that I think we can all say is important as business owners. As well as, talk about how confidence relates to our profitability.

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051: Mother Daughter Design Team

On the podcast today is Emma Carole Paradis and Kim Carole, the owners and designers of Impeccable Nest, based in Bedford, New Hampshire. They are a mother-daughter team with a love of design. Originally from a beach town in California, now in New Hampshire, they bring a Southern California cool and a New England tradition to their design.

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050: Hiring Exceptional People to Be Profitable

With us today is Eileen Hahn. She is a principal in the San Diego based management consulting firm, Organization Effectiveness Consultants (OEC). She partners with leaders of organizations to establish new levels of performance, financial results, teamwork, and employee work passion. Eileen is a delightful and engaging professional speaker and university instructor. She combines practical knowledge, tools and techniques with warmth and real world examples and experiences.

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049: Design Psychology for True Connection

Joining us today is Monique Becker of The Enlightened Nest (and Becker Home). Monique lives with her husband and sons in rural southeastern Pennsylvania in an imperfectly-perfect Victorian farmhouse. She offers design and custom window treatments to her customers. Monique has studied the psychology of design and shares that with us today. She believes houses are living, breathing entities, and are a direct reflection of who we are as people, and who we can become. 

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048: Summer Stress Removed

This is going to be a solo podcast and we're going to be talking about a topic that I keep seeing online and discussing with my one to one clients in private. We will talk about the summer slow down. So we're going to dig into some options on how to handle the summer chaos with maybe kids at home. Also, how not to give up on your business during that time. As well as not missing out on an entire summer of fun with the kiddos. It doesn't really have to be an either or if we can get creative.

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BONUS: Profit First Success Stories with Kristin Mathis

Joining me on the podcast today is Kristin Mathis.  She is the owner of Distinctive Windows in upstate NY, a custom drapery workroom. She began sewing as a young woman, and when Kristin purchased her first home, she found a severe lack of quality ready-made window treatments available. Using her natural talent to sew her own window treatments, she fell in love with interior design industry.

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047: Business Protection is Necessary

On the podcast today is Angie Avard Turner, an attorney who loves pattern and color.  After over 20 years in retail, 14 years in wholesale, and 8 years in licensing, Angie decided to meet a glaring need of creatives—an attorney who was familiar with the needs of creative entrepreneurs and an understanding of the law. 

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046: Email Marketing That Works

Joining me on the podcast today is Kae Whitaker, owner and CEO of Kae Whitaker Media Group. Kae specializes in helping service providers create automated marketing systems that close the gap in leads lost, enhance their sales processes and keep customers returning through delivering an amazing experience and increasing client referrals.  

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Profit First Success Stories with Cheryl Sedaker

Charles Sedaker is with us for another of the Profit First Success Stories. Cheryl started sewing at age 5 and, by her teenage years, she was already making clothes for other people. She graduated from the Fashion Institute of Technology, Cornell University and has a Master's from the University of Connecticut - specializing in clothing and textiles.

SeaCheryl Designs began after Cheryl left corporate in 2005, so that she could return to her love of fabric and soft home furnishings. Cheryl has a thirst for continuing education and she uses that to stay up to date on the latest methods and trends in the industry. She's completed courses through WCAA, the Custom Home Furnishings Academy, Workroom Tech and at Custom Workroom Conferences.

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045: Sustainable and Scalable While Remaining Profitable

Vita Vygovska is joining us today to talk about building businesses that are sustainable, profitable and scalable. She is an award-winning author, speaker, and window treatment specialist.  Her company, Vitalia, Inc.- Fine Window Treatments & Interiors, is an all-encompassing fabrication, measurement, installation, and project management service exclusively for interior designers and architects.  In business for over 13 years, Vita and her team are proud to be experts in their narrow field, providing their clients with superb quality product and excellent communication.  Most importantly, they take off the stress, save time, and provide a peace of mind in the job is well-done.

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044: Instagram Strategies that Work

Mark McDonough is with us today. With over 20 years of marketing expertise growing brands and making them explode online, Mark brings his expertise to the digital world. Mark, along with business partner, Kathleen Bandaruk, are shaping the face of the interior design industry by offering valuable content and tips in their fast-growing Facebook group, Interior Design Marketing. The Tastefully Inspired Agency prides itself on getting small businesses across the globe, fast results on and off social media. Their expert marketing knowledge and lean, scrappy mindset keeps them ahead of the pack.

Mark is proudest of being a father of three amazing girls who inspire him daily. Normally when he is working, he has the youngest on his lap wanting a sip of his coffee. His motto for everything he does is "family first".

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043: Managing Expectations from the Start

On the podcast today is Claire Jefford.  Claire began her award winning Interior Decorating firm in 2011 & quickly grew her business, boasting the highest reviewed design professional in the Greater Toronto area with 100 Houzz reviews. In 2017, Claire started a second business as a Business Coach.

With a background in Human Resources, Claire is passionate about having organized processes, marketing & she also loves creating videos. Audiences love Claire for her authentic personality, her helpful, straight up advice & cheeky sense of humor.

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042: Staging and Interior Design Can Coexist

Shauna is an award-winning home staging industry expert and business strategist, fiercely committed to guiding aspiring entrepreneurs to achieve success in all facets of their business. She is A veteran of educating and inspiring entrepreneurs from all industries, and has built a thriving home staging and design business, been voted number one in her local region, and oversees a remarkable team of home staging and design professionals. In 2015, she founded Styled, Listed, and Sold (SLS) Academy to provide core and continuing education for home staging professionals, and has created a comprehensive and systematic program for teaching the technical and the business side of the home staging world. Prior to founding her home staging and design company, Shauna Lynn worked as an analyst. She continues to apply her technical training in Mathematics to her every day work, combining creativity with logic to achieve incredible results. 

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041: Dreams Can Become Reality

Joining me on the podcast today is Shawna Percival, owner of Styleberry Creative Interiors.  Shawna’s 10-year design career started with a Business, Art & Media degree, grew into the popular Styleberry Blog of the late 2000s, and became the flourishing design firm that Styleberry Creative Interiors is today. Shawna believes that an ordered, beautiful space is the fastest way to a family’s harmony and happiness at home — and she loves nothing more than bringing this to life for clients across her tight-knit community. A San Francisco Bay Area native, Shawna currently lives in San Antonio with her military physician husband and their two young children. When she’s not designing, you can find her sweating it out at yoga, cooking in the kitchen, or sporting her signature hoodie.

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040: A Strong Core for Body and Business

On our podcast today is Kolleen Losch, owner of Core Physique and Core 57. Kolleen is a certified personal trainer, as well as Corrective Exercise Specialist with the National Academy of Sports Medicine, and a Master Trainer for Trigger Point Therapy. Being a mom, wife, and business owner, she understands the demands our lives make that can interfere with our health and fitness. Her passion is making fitness realistic and accessible for anyone – no matter what challenges they might face.

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Profit First Success Stories with Debbie DiFrancesco

Debbie DiFrancesco is joining us today for the Profit First Success Stories episode. Debbie has been sewing since the age of seven and founded Creative Hands in 1990 to supplement the family income. Initially, Debbie provided general sewing and bridle alteration services, while working a second job as an assistant manager at House of Fabrics/ So-Fro Fabrics until 1991.  Two years later, Creative Hands transitioned from alterations to exclusively fabricating window treatments and selling hard treatments. Soon after, in 1997, Debbie attended courses at the professional drapery workroom school - later known as the custom home furnishings Academy and Swannanoa, North Carolina under Cheryl Strickland.  Since then, she has participated in the Custom Home Furnishings Conference and International Window Coverings Expos - as both an attendee and window treatment fabrication instructor.

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038: Product Development Takes Persistence

Joining us on the podcast today is Julianne Taylor. Julianne is the Founder and Creative director of Taylor Burke Home. She is also a published author, collaborator, public speaker and business consultant to creatives. Her newest venture, Julianne Taylor Style allows her to be creative and to work with other companies to put her ‘look’ on all types of products, from wallpaper to pajamas to table top items. Julianne is sharing her story today about building her brand, a bit about licensing product and really using her creativity to express herself and make a living.

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