The Profit is a Choice Podcast

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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042: Staging and Interior Design Can Coexist

Shauna is an award-winning home staging industry expert and business strategist, fiercely committed to guiding aspiring entrepreneurs to achieve success in all facets of their business. She is A veteran of educating and inspiring entrepreneurs from all industries, and has built a thriving home staging and design business, been voted number one in her local region, and oversees a remarkable team of home staging and design professionals. In 2015, she founded Styled, Listed, and Sold (SLS) Academy to provide core and continuing education for home staging professionals, and has created a comprehensive and systematic program for teaching the technical and the business side of the home staging world. Prior to founding her home staging and design company, Shauna Lynn worked as an analyst. She continues to apply her technical training in Mathematics to her every day work, combining creativity with logic to achieve incredible results. 

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041: Dreams Can Become Reality

Joining me on the podcast today is Shawna Percival, owner of Styleberry Creative Interiors.  Shawna’s 10-year design career started with a Business, Art & Media degree, grew into the popular Styleberry Blog of the late 2000s, and became the flourishing design firm that Styleberry Creative Interiors is today. Shawna believes that an ordered, beautiful space is the fastest way to a family’s harmony and happiness at home — and she loves nothing more than bringing this to life for clients across her tight-knit community. A San Francisco Bay Area native, Shawna currently lives in San Antonio with her military physician husband and their two young children. When she’s not designing, you can find her sweating it out at yoga, cooking in the kitchen, or sporting her signature hoodie.

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040: A Strong Core for Body and Business

On our podcast today is Kolleen Losch, owner of Core Physique and Core 57. Kolleen is a certified personal trainer, as well as Corrective Exercise Specialist with the National Academy of Sports Medicine, and a Master Trainer for Trigger Point Therapy. Being a mom, wife, and business owner, she understands the demands our lives make that can interfere with our health and fitness. Her passion is making fitness realistic and accessible for anyone – no matter what challenges they might face.

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Profit First Success Stories with Debbie DiFrancesco

Debbie DiFrancesco is joining us today for the Profit First Success Stories episode. Debbie has been sewing since the age of seven and founded Creative Hands in 1990 to supplement the family income. Initially, Debbie provided general sewing and bridle alteration services, while working a second job as an assistant manager at House of Fabrics/ So-Fro Fabrics until 1991.  Two years later, Creative Hands transitioned from alterations to exclusively fabricating window treatments and selling hard treatments. Soon after, in 1997, Debbie attended courses at the professional drapery workroom school - later known as the custom home furnishings Academy and Swannanoa, North Carolina under Cheryl Strickland.  Since then, she has participated in the Custom Home Furnishings Conference and International Window Coverings Expos - as both an attendee and window treatment fabrication instructor.

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038: Product Development Takes Persistence

Joining us on the podcast today is Julianne Taylor. Julianne is the Founder and Creative director of Taylor Burke Home. She is also a published author, collaborator, public speaker and business consultant to creatives. Her newest venture, Julianne Taylor Style allows her to be creative and to work with other companies to put her ‘look’ on all types of products, from wallpaper to pajamas to table top items. Julianne is sharing her story today about building her brand, a bit about licensing product and really using her creativity to express herself and make a living.

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037: Laughter Fuels Life and Business

JoAnne Lenart-Weary is the owner of the JLW Company, a decorator, home stager, instructor and so much more. She has had a career in the interior design industry for over 40 years. She founded the Decorating and Staging Academy and continues to provide assistance in building curriculum and growth strategies for the academy. JoAnne can be found at many conferences and online, sharing her vast knowledge.

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036: Press Brings Engagement

Amy Flurry operates an independent communication studio that assists companies in developing and implementing focused communication strategies that position them for the next stage of growth. She draws on her experience in the fashion and home furnishings industry. Also, she applies trend direction to product development and an expanding market strategies to connect businesses to the interior design trade. Amy is the author of Recipe for Press, which has two editions.

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BONUS: Profit First Success Stories with Marie Kurmin

Marie Kurmin is the owner of Kurmin Kreations. Marie graduated from the University of Rhode Island with a degree in Fashion Merchandising and Marketing. She opened Kurmin Kreations to allow her to be home with her kids and pursue her passion. Marie offers design, fabrication and installation of custom window treatments to interior designers and retail clients in the New England area.

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035: Play to Your Strengths

Darren Virassammy is the Co-Founder and Chief Operating Officer of 34 Strong - a new breed of consultancy that believes everyone deserves a great place to work and that any workplace can be great. A leading expert in the global Employee Engagement Community, the 34 Strong team leverages the Gallup Strengths Finder Assessment and the Q12 Employee Engagement Survey to create massive shifts within organizations - both culturally and on the bottom line.

Darren is a nationally acclaimed keynote speaker and facilitator on the topic of strength leadership and employee engagement.

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034: Building Heroism in Business

Scott Beebe is the founder and head coach of My Business on Purpose and he's the host of the My Business on Purpose podcast. He loves to liberate small business owners from the chaos of working in their business and helps to get their lives back by assisting them in articulating and implementing intentional vision mission values, systems and processes.

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BONUS: Profit First Success Stories with Tracie Bresnahan

Tracie holds a Bachelor’s degree in Apparel Engineering and a Master’s degree in Quality Assurance Technology from Southern Polytechnic State University. She worked in the apparel and the consumer products industries for 12 years.  Tracie opened  Custom Creations in 1996, fabricating custom window treatments and accessories .

Tracie will share her journey to good money management using Profit First and the Master Your Profit course.

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032: Taking Responsibility Makes You Profitable

Susan Woodcock owns Home Dec Gal, a how-to sewing resource and custom workroom in Western North Carolina, and is a Bluprint (formerly Craftsy) instructor and international speaker.  Susan’s publishing credits include Singer® Sewing Custom Curtains, Shades and Top Treatments.  Together with her husband, Rodger Walker, Susan co-produces the Custom Workroom Conference, an annual educational event and trade show.  In 2017, Susan and Rodger founded Custom Workroom Technical Center or “Workroom Tech”, a hands-on training facility dedicated to the workroom industry. She credits her mother with teaching her to sew and inspiring her career of creativity. 

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BONUS: Profit First Success Stories with Annette Faber

Annette Faber is the owner of Kaylees Creations in Greenville, SC. She is a to-the-trade workroom focused on high end fabrication and dress maker details. Annette strives to add value to her design teams by working hard, being trustworthy, collaborating and living the core values of her business - integrity, transparency, excellence, dependability, and leaving a positive fingerprint on each person she interacts with.

Annette shares with us her financial journey before, during and after the implementation of Profit First.

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030: Blogs Are Still Relevant

Jaquilyn Edwards is a writer, artist and the founder of Ochre & Beige, the blogging studio responsible for ghostwriting 150+ blog posts and several websites in the interior design industry last year.

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031: Art is for Everyone

Michele Seekings is the owner of SPIRE Art Services in Charleston, South Carolina.    After  26 years in the medical/pharmaceutical industry,  Michele founded SPIRE to pursue her passion for art. Michele is an avid art collector and supporter of local art initiatives including curating INTRO, an annual pop-up show featuring the area’s top 10 emerging artists.   She actively serves on the Board of Directors for the Gibbes Museum of Art as the Chair of the Visiting Artist Program.  Michele is also involved with local organizations such as Historic Charleston Foundation, the Preservation Society, and Spoleto USA.   

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029: Branding to Create Your Narrative

Nicole Heymer is the founder of Curio Electro, a boutique creative agency specializing in intuitive branding, compelling design and actionable strategy. Since 2011, Curio Electro has worked with a wide variety of clients at every stage in their development, from nationally known interior design firms to local craft breweries.

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028: Niche Accounting For Trusted Advisement

Peter Lang, CPA, is an accountant who specializes in the unique accounting challenges faced by artistic professionals. Designers and other artistic professionals may find that ordinary CPAs are simply unequipped for their needs, but with 16 years of tax and accounting experience under his belt, Peter is a proven expert in helping interior designers do their taxes and all the other financial duties that art school didn’t teach them.

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026: Faster Than Normal Can Be a Gift

The New York Times has called Peter Shankman "a rockstar who knows everything about social media and then some." He is a 5x best selling author, entrepreneur and corporate keynote speaker, focusing on customer service and the new and emerging customer economy. He is recognized worldwide for radically new ways of thinking about the customer experience, social media, PR, marketing, advertising, and ADHD (Attention Deficit Hyperactivity Disorder.)

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025: Biz-Ability Just Do It

Rachel Moriarty is a leading home style expert, best-selling author, speaker, brand ambassador, product designer and cohost of the popular Design+Style podcast. Recently, named one of "2018 Most Influential People" in Real Estate Staging, Rachel is also an award-winning designer with more than 13 years of experience redesigning the houses, vacation and investment homes of successful professionals in and around San Diego County and nationwide via her online services. Her work both as a designer and stylist has been published in home furnishing catalogs and industry and shelter magazines. A treasure huntress since the age of 12, her specialty is elevating spaces by incorporating her client’s family heirlooms and is known for her use of playful patterns, bold strokes of color and serious style. Rachel's current projects include a new tile line with Elegant Mosaics, the design and launch of The Design Network’s new eDesign platform, a new podcast called 'Visibility with Rachel' and the renovation of three homes for a new HGTV series focused on short term rentals scheduled to launch in early 2019.

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